google-ads-monitor — Claude Code skill: weekly ad account check
Runs a weekly pass over your ad accounts and shows what moved: spend, conversions, CPA and ROAS against the previous week.
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a claude-codeWhat google-ads-monitor does
The skill pulls metrics for the last 7 days and the 7 before that, then works out the week-over-week difference for spend, conversions, CPA, ROAS and CTR. It also looks for the quiet failures: ads that got disapproved, conversion tracking that stopped firing, campaigns drifting past their budget. Connect Microsoft Ads, Apple Search Ads or ChatGPT ads in Cogny and the same steps run for each, reported in a separate block.
You need a Cogny Agent subscription and at least one ad account connected. Without the mcp__cogny__* tools the skill prints setup instructions and stops there. An account that shows as connected but answers with 401 or a permission error gets skipped and flagged for reconnecting. Spend from different platforms and currencies is never summed, which matters if you run several accounts at once.
Last week's numbers come from the context node insights/google-ads/monitor/latest. On a first run that node does not exist yet, so you get absolute figures and deltas only from the following week. Schedule the check with /loop or /schedule. For a one-off deep review there is a separate /google-ads-audit skill.
What it helps with
- spot a week where spend climbed but conversions did not
- catch a disapproved ad before it burns through impressions
- confirm conversion tracking is still firing
- compare CPA and ROAS per campaign against last week
- find the campaign that overshot its budget
Example prompts for the agent
- Run the weekly health check on my ad accounts
- Show what changed in spend and conversions over the last 7 days
- Any disapproved ads or broken conversion tracking?
How to install google-ads-monitor
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a claude-code2Manually: put the files in place
~/.claude/skills/google-ads-monitor/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/google-ads-monitor/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a codex2Manually: put the files in place
.agents/skills/google-ads-monitor/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a cursor2Manually: put the files in place
.cursor/skills/google-ads-monitor/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills google-ads-monitor2Manually: put the files in place
.github/skills/google-ads-monitor/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/google-ads-monitorManually: put the files in place
.devin/skills/google-ads-monitor/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about google-ads-monitor
How do I install google-ads-monitor in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a claude-code. The skill lands in ~/.claude/skills/google-ads-monitor/SKILL.md.
What does google-ads-monitor do?
It compares your ad account metrics with the previous week and flags what shifted: spend jumps, disapproved ads, conversion tracking that stopped, CPA and ROAS changes.
What does the skill need to work?
A Cogny Agent subscription and an ad account connected in Cogny. With no Cogny tools present, the skill prints the setup steps and exits.
