buying-triggers — Claude Code skill: demand signals and setup
Find companies showing events that may create demand, then check them against your CRM. Use the skill to shape a focused account list and outreach drafts.
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a claude-codeWhat buying-triggers does
The skill looks for company events such as funding, relevant hiring, a new location, a leadership change, or rising ad engagement. It can draw on Cogny, app-fibbler-co, and connected HubSpot, Pipedrive, or Upsales accounts; Brave Search handles news and web searches.
Before gathering candidates, it checks whether connected sources can be reached and filters out accounts already in deals. It drafts outreach only when a specific event can be tied to a problem your product solves. Cogny must be connected to app-fibbler-co and/or one of the listed CRMs, and Brave Search tools must be available for event checks. Without Cogny, the skill cannot access company data.
What it helps with
- spot companies after funding or role-specific hiring
- find warm accounts from ad engagement
- remove accounts already present in a CRM pipeline
- connect a company event to a concrete outreach angle
Example prompts for the agent
- Find companies with new demand signals this week.
- Check accounts that fit campaign BK014.
- Find warm accounts from Google Ads visits.
How to install buying-triggers
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a claude-code2Manually: put the files in place
~/.claude/skills/buying-triggers/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/buying-triggers/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a codex2Manually: put the files in place
.agents/skills/buying-triggers/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a cursor2Manually: put the files in place
.cursor/skills/buying-triggers/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills buying-triggers2Manually: put the files in place
.github/skills/buying-triggers/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/buying-triggersManually: put the files in place
.devin/skills/buying-triggers/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about buying-triggers
How do I install buying-triggers in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a claude-code. The skill file is available at ~/.claude/skills/buying-triggers/SKILL.md.
What does buying-triggers do?
It finds companies with events that may create demand, checks those accounts against CRM data, and prepares outreach when the event maps to a specific problem and solution.
What does buying-triggers need to work?
Connect Cogny to app-fibbler-co and/or HubSpot, Pipedrive, or Upsales. Event checks also use Brave Search tools.
