ad-kill-rules — Claude Code skill: what it does, how to install
Audits ad metrics against fixed criteria and pauses underperforming creatives across connected ad networks.
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a claude-codeWhat ad-kill-rules does
The skill audits running campaigns against predefined evaluation thresholds for spend and key metrics. When a creative spends past the limit while missing link click benchmarks or exceeding lead costs, the tool flags it for a shutdown. It pulls analytics from platforms like Meta, TikTok, and Google Ads through the Cogny gateway.
Execution relies on the Cogny MCP server and a 9 dollar monthly subscription. Configuration criteria live in YAML files under the brain/ directory. The command operates through dry-run inspections with check, targeted pauses via apply, or scheduled pause scripts with schedule. Write actions always require explicit consent. Without Cogny configured in .mcp.json, the tool exits immediately.
What it helps with
- spot underperforming ads that breach lead cost or CTR thresholds
- pause weak creatives on ad platforms after explicit confirmation
- generate a deterministic daily schedule script for pausing failed ads
- shield sensitive or founder campaigns from automated stops
Example prompts for the agent
- Run a dry-run check with /ad-kill-rules check
- Pause underperforming ads using /ad-kill-rules apply BK014
- Create a daily pause routine with /ad-kill-rules schedule
How to install ad-kill-rules
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a claude-code2Manually: put the files in place
~/.claude/skills/ad-kill-rules/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/ad-kill-rules/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a codex2Manually: put the files in place
.agents/skills/ad-kill-rules/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a cursor2Manually: put the files in place
.cursor/skills/ad-kill-rules/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills ad-kill-rules2Manually: put the files in place
.github/skills/ad-kill-rules/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/ad-kill-rulesManually: put the files in place
.devin/skills/ad-kill-rules/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about ad-kill-rules
How to install ad-kill-rules in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill ad-kill-rules -a claude-code. The skill file is placed in ~/.claude/skills/ad-kill-rules/SKILL.md.
What does ad-kill-rules do?
It tracks ad performance against rules declared in YAML files. Creatives that fail conversion goals or CTR limits after burning minimum budgets are flagged or paused.
What prerequisites does ad-kill-rules require?
You need an active Cogny account at 9 dollars per month with connected ad platforms. You must also include the https://app.cogny.com/mcp endpoint in your project .mcp.json.
