ad-copy-writer — Claude Code skill for ad copy
Research a product and its competitors, then draft platform-specific ad variations. Connected ad accounts can help the skill avoid reusing angles already in active campaigns.
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-codeWhat ad-copy-writer does
Give the skill a product description or URL. It researches the product and competitors, then drafts copy for the platform you name. Google Ads output includes headlines and descriptions; Meta output includes text, a headline and a CTA recommendation. Formats and character limits vary by platform.
When an ad account is connected, the skill can read active ads and use their existing claims and angles as context. It does not edit those ads, and it can still work without connected accounts. Apple Search Ads support covers campaign and keyword data rather than ad-copy generation, so that distinction matters if you need finished copy for Apple placements.
What it helps with
- draft Google Ads headlines and descriptions
- create Meta or LinkedIn ad variations
- research competitors’ messaging
- avoid repeating angles from active ads
Example prompts for the agent
- Write Google Ads variations for a project management product.
- Review example.com and draft copy for Meta Ads.
- Create LinkedIn Ads variations for a B2B SaaS product, using active ads as context.
How to install ad-copy-writer
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-code2Manually: put the files in place
~/.claude/skills/ad-copy-writer/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/ad-copy-writer/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a codex2Manually: put the files in place
.agents/skills/ad-copy-writer/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a cursor2Manually: put the files in place
.cursor/skills/ad-copy-writer/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills ad-copy-writer2Manually: put the files in place
.github/skills/ad-copy-writer/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/ad-copy-writerManually: put the files in place
.devin/skills/ad-copy-writer/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about ad-copy-writer
How do I install ad-copy-writer in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-code. The skill file is placed at ~/.claude/skills/ad-copy-writer/SKILL.md.
What does ad-copy-writer do?
It researches a product and its competitors, then drafts ad variations for the platform you choose. With an ad account connected, it can read active ads to account for messaging already in use.
Does ad-copy-writer need a connected ad account?
No. It can create copy without one; a connection enables read-only access to active ads.
