closed-lost-revival — Claude Code skill: revive lost deals
Goes back through lost deals in your CRM, records the real reason and a reopen condition, then watches for that condition.
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a claude-codeWhat closed-lost-revival does
The skill pulls closed-lost deals from HubSpot, Pipedrive or Upsales along with their calls, meetings and notes. A vague “not interested” gets replaced by the actual reason and a condition under which the account is worth approaching again: a feature shipped, a contract renewal date coming up, a champion changing jobs, the account visiting your site once more.
It runs through Cogny's MCP gateway, so a Cogny subscription and a connected CRM are required. Salesforce and other systems go through the CRM layer in /marketing-engineer. Fibbler is optional and adds ad-engagement signals. With no CRM connected the run stops; Stripe on its own only yields a partial list of canceled subscriptions, with no conversations to revisit and no draft notes.
Commands: build assembles the ledger from deals closed in the last 18 months, watch checks every open reopen condition weekly, shipped "SSO" finds everyone who asked for a given feature, match BK014 lines up lost prospects against a campaign offer. A single run covers up to 50 deals, newest and largest first. Amounts in different currencies are never summed.
What it helps with
- replace “not interested” with the real reason
- find everyone who asked for a shipped feature
- reach out before a contract renewal date
- match lost prospects to a campaign offer
- draft a note that quotes the earlier call
Example prompts for the agent
- Run
/closed-lost-revival buildand assemble the ledger of lost deals from the last 18 months - Check the open reopen conditions:
/closed-lost-revival watch - SSO just shipped — find everyone who asked for it:
/closed-lost-revival shipped "SSO"
How to install closed-lost-revival
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a claude-code2Manually: put the files in place
~/.claude/skills/closed-lost-revival/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/closed-lost-revival/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a codex2Manually: put the files in place
.agents/skills/closed-lost-revival/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a cursor2Manually: put the files in place
.cursor/skills/closed-lost-revival/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills closed-lost-revival2Manually: put the files in place
.github/skills/closed-lost-revival/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/closed-lost-revivalManually: put the files in place
.devin/skills/closed-lost-revival/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about closed-lost-revival
How do I install closed-lost-revival in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a claude-code. The skill lands in ~/.claude/skills/closed-lost-revival/SKILL.md.
What does closed-lost-revival do?
It re-reads lost deals together with their calls and notes, records the actual reason and a reopen condition, watches for that condition, and drafts a personal note referring back to the earlier conversation.
What do I need before running it?
A Cogny subscription and a connected CRM — HubSpot, Pipedrive or Upsales. Without a CRM the run stops; Fibbler adds ad-engagement signals but is not required.
