Microsoft Advertising (Bing Ads) — Claude Code MCP server
Connect Microsoft Advertising accounts to an MCP client, inspect campaigns and reports, and stage account changes behind explicit confirmation.
claude mcp add bing-ads -e BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN> -e BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID> -e BING_ADS_CLIENT_SECRET=<BING_ADS_CLIENT_SECRET> -e BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN> -e BING_ADS_ACCOUNT_IDS=<BING_ADS_ACCOUNT_IDS> -- npx -y @getmcpads/bing-ads-mcp-serverWhat Microsoft Advertising (Bing Ads) does
This server connects to Microsoft Advertising through the Bing Ads API. Its 20 read tools cover account discovery, campaigns, ad groups, keywords, targeting, audiences and reports. Another 23 tools prepare account changes, while write access stays off by default.
Every write produces a preview first and runs only when confirm: true is supplied. Newly created entities start in Paused status. The setup requires Node.js 22.23.4, 24.22.1, 26.12.1, or a newer release from those lines, plus BING_ADS_* environment variables. Without the required BING_ADS_ACCOUNT_IDS allowlist, the server has no permitted accounts to use.
What it helps with
- inspect campaigns and ad groups
- review targeting, audiences and reports
- discover accounts through the Bing Ads API
- stage changes before applying them
Example prompts for the agent
- Show the campaigns and ad groups for my permitted Microsoft Advertising accounts.
- Build a report for the accessible accounts and compare their results.
- Prepare a keyword change, show the preview, and do not confirm the write.
How to install Microsoft Advertising (Bing Ads)
Platform CLI
claude mcp add bing-ads -e BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN> -e BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID> -e BING_ADS_CLIENT_SECRET=<BING_ADS_CLIENT_SECRET> -e BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN> -e BING_ADS_ACCOUNT_IDS=<BING_ADS_ACCOUNT_IDS> -- npx -y @getmcpads/bing-ads-mcp-serverReplace <…> with your own values. 5 more environment variables are in the server README
Platform CLI
codex mcp add microsoft-advertising-bing-ads --env BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN> --env BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID> --env BING_ADS_CLIENT_SECRET=<BING_ADS_CLIENT_SECRET> --env BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN> --env BING_ADS_CUSTOMER_ID=<BING_ADS_CUSTOMER_ID> -- npx -y @getmcpads/bing-ads-mcp-serverReplace <…> with your own values. 5 more environment variables are in the server README
Config file
{
"mcpServers": {
"microsoft-advertising-bing-ads": {
"command": "npx",
"args": [
"-y",
"@getmcpads/bing-ads-mcp-server"
],
"env": {
"BING_ADS_DEVELOPER_TOKEN": "<BING_ADS_DEVELOPER_TOKEN>",
"BING_ADS_CLIENT_ID": "<BING_ADS_CLIENT_ID>",
"BING_ADS_CLIENT_SECRET": "<BING_ADS_CLIENT_SECRET>",
"BING_ADS_REFRESH_TOKEN": "<BING_ADS_REFRESH_TOKEN>",
"BING_ADS_CUSTOMER_ID": "<BING_ADS_CUSTOMER_ID>"
}
}
}
}Replace <…> with your own values. 5 more environment variables are in the server README
Config file
{
"servers": {
"microsoft-advertising-bing-ads": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@getmcpads/bing-ads-mcp-server"
],
"env": {
"BING_ADS_DEVELOPER_TOKEN": "<BING_ADS_DEVELOPER_TOKEN>",
"BING_ADS_CLIENT_ID": "<BING_ADS_CLIENT_ID>",
"BING_ADS_CLIENT_SECRET": "<BING_ADS_CLIENT_SECRET>",
"BING_ADS_REFRESH_TOKEN": "<BING_ADS_REFRESH_TOKEN>",
"BING_ADS_CUSTOMER_ID": "<BING_ADS_CUSTOMER_ID>"
}
}
}
}Replace <…> with your own values. 5 more environment variables are in the server README
Platform CLI
gemini mcp add -e BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN> -e BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID> -e BING_ADS_CLIENT_SECRET=<BING_ADS_CLIENT_SECRET> -e BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN> -e BING_ADS_CUSTOMER_ID=<BING_ADS_CUSTOMER_ID> microsoft-advertising-bing-ads npx -y @getmcpads/bing-ads-mcp-serverReplace <…> with your own values. 5 more environment variables are in the server README
Step by step, with commands for each platform: How to add an MCP server to Claude Code, Codex, Cursor, VS Code, Gemini CLI and more
Questions about Microsoft Advertising (Bing Ads)
How do I install Microsoft Advertising (Bing Ads) in Claude Code?
Run `claude mcp add bing-ads -e BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN> -e BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID> -e BING_ADS_CLIENT_SECRET=<BING_ADS_CLIENT_SECRET> -e BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN> -e BING_ADS_ACCOUNT_IDS=<BING_ADS_ACCOUNT_IDS> -- npx -y @getmcpads/bing-ads-mcp-server`.
What does Microsoft Advertising (Bing Ads) do?
It exposes Microsoft Advertising account data to an MCP client through the Bing Ads API. Read tools inspect campaigns and reports, while write tools preview changes before explicit confirmation.
Which Node.js versions does it require?
Use Node.js 22.23.4, 24.22.1, 26.12.1, or a newer release from those lines. Credentials are supplied through BING_ADS_* environment variables.
