Glossary · Traffic sources
Video ads— what it means in affiliate marketing
Ads shown before, during or after video content, or in-feed as video.
Production cost per variant is the constraint, which changes how testing works: fewer, better-planned iterations rather than dozens of images.
Related terms
| Term | Definition |
|---|---|
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| CPV | Cost per view: payment for one view of a video ad, counted at a threshold the platform defines. |
Entry updated 29 July 2026. All 276 terms in one page.
