tiktok-ads — Claude Code skill: set up and optimize TikTok Ads
Walks you through TikTok Ads setup, creative strategy and targeting. Useful when your audience skews young and you can produce vertical video.
npx skills add kostja94/marketing-skills --skill tiktok-ads -a claude-codeWhat tiktok-ads does
The skill covers TikTok Ads end to end: ad formats, creative strategy, targeting, tracking, budget and bidding. It ships a format table (In-Feed, TopView, Spark Ads, Collection) with a note on what each is for, plus a targeting table covering interest, demographics, lookalike and retargeting.
On creative the rules are tight: 9:16 vertical, a hook in the first 3 seconds, sound and captions, UGC-style footage. The reasoning is blunt — those opening seconds decide whether anyone keeps watching, so plan on refreshing creative often. Tracking needs the TikTok Pixel plus the Events API on the server side, and consistent UTM parameters so you can compare channels later.
A pre-launch checklist closes the loop: pixel installed, Events API configured, vertical video ready, hook in place, captions added, conversion events defined. If the pixel is not live yet, launching campaigns is wasted spend because attribution will not be there. On bidding the skill suggests starting manual and switching to automated once conversion volume builds up. For organic TikTok there is a separate tiktok-captions skill.
What it helps with
- pick the right ad format for a campaign goal
- build a vertical creative with a hook in the opening seconds
- set up TikTok Pixel and Events API for attribution
- split targeting across interest, demographics and retargeting
- run a pre-launch checklist before spending
Example prompts for the agent
- Help me set up TikTok Ads for a campaign aimed at a young audience
- Review my creative: hook, 9:16 vertical, captions — what needs fixing?
- Build a pre-launch checklist for TikTok Ads and check what is missing
How to install tiktok-ads
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill tiktok-ads -a claude-code2Manually: put the files in place
~/.claude/skills/tiktok-ads/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/tiktok-ads/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill tiktok-ads -a codex2Manually: put the files in place
.agents/skills/tiktok-ads/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill tiktok-ads -a cursor2Manually: put the files in place
.cursor/skills/tiktok-ads/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install kostja94/marketing-skills tiktok-ads2Manually: put the files in place
.github/skills/tiktok-ads/SKILL.md1Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill tiktok-ads -a gemini-cli2Platform CLI
gemini skills install https://github.com/kostja94/marketing-skills --path skills/paid-ads/platforms/tiktok-adsManually: put the files in place
.devin/skills/tiktok-ads/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add kostja94/marketing-skills --skill tiktok-ads -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about tiktok-ads
How do I install tiktok-ads in Claude?
Run npx skills add kostja94/marketing-skills --skill tiktok-ads -a claude-code. The skill file then lives at ~/.claude/skills/tiktok-ads/SKILL.md.
What does tiktok-ads do?
It guides TikTok Ads setup: formats, creative strategy, targeting, tracking with the Pixel and Events API, budget and bidding. It also provides a pre-launch checklist.
How is tiktok-ads different from tiktok-captions?
tiktok-ads handles paid campaigns, while tiktok-captions covers organic content. Spark Ads sit in both, since that format boosts posts you already published.
Source text
SKILL.md · MIT
--- name: tiktok-ads description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions. metadata: version: 1.0.1 --- # Paid Ads: TikTok Ads Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Why TikTok - **Demographics**: 18–34; Gen Z and younger millennials - **Creative velocity**: Short-form; native feel; UGC-style performs well - **Cost**: Often lower CPM than Meta for reach - **Engagement**: High watch time; sound-on culture ## Ad Formats | Format | Use | |--------|-----| | **In-Feed** | Native video; 9–15s or longer; primary format | | **TopView** | First impression; premium; awareness | | **Spark Ads** | Boost organic posts; native; creator partnership | | **Collection** | Product catalog; e-commerce | ## Creative Best Practices - **Hook (0–3s)**: Pattern interrupt; question; bold statement - **Vertical**: 9:16 for feed; native to platform - **Sound**: Music and captions matter; many watch with sound - **UGC-style**: Authentic; less polished often outperforms - **First 3 seconds**: Determine if they watch ## Targeting | Type | Use | |------|-----| | **Interest** | Broad; algorithm-driven | | **Demographics** | Age; gender; location | | **Lookalike** | Based on converters or engagers | | **Retargeting** | Website visitors; video viewers | ## Tracking - **TikTok Pixel** + **Events API**: Server-side for better attribution - **UTM**: Consistent parameters for cross-platform comparison ## Budget & Bidding - **Minimum**: Varies by objective - **Bidding**: Start manual; switch to automated with conversion volume - **Creative volume**: Plan for high refresh cadence; creative is main lever ## Pre-Launch Checklist - [ ] Pixel installed; Events API configured - [ ] Vertical video creative (9:16) - [ ] Hook in first 3 seconds - [ ] Captions included - [ ] Conversion events defined ## Related Skills - **tiktok-captions**: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align - **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation - **landing-page-generator**: LP for paid traffic - **analytics-tracking**: Conversion tracking; ROAS
© kostja94 · MIT · kostja94/marketing-skills
