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snowball-content — Claude Code skill for content planning

Turn one topic into a structured content plan with distinct angles, formats, and a publishing calendar. Useful when you need a series of posts rather than a standalone piece.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add harperreed/dotfiles --skill snowball-content -a claude-code
Open on GitHub

What snowball-content does

The skill starts by asking about the goal, audience, audience problems, constraints, tone, and platforms. Once you answer, it defines the central problem and content goals, develops angles and headlines, expands them into subtopics and formats, then lays out a calendar with metrics and distribution notes.

Its workflow includes checks: factual claims need sources, and each subtopic needs a specific claim that differs from the obvious take. For case studies, it asks you for missing figures instead of making them up. Each stage uses the previous one, so skipping or merging steps breaks the intended process.

What it helps with

  • Turn one topic into a series of posts
  • Develop distinct angles on a central problem
  • Build subtopics into multiple content formats
  • Plan platform-specific publishing dates and metrics
  • Keep unsupported facts out of case studies

Example prompts for the agent

  • Build a content plan from this topic, and ask me questions before drafting it.
  • Develop distinct angles on this problem, then turn them into subtopics and formats.
  • Create a publishing calendar for my platforms with a metric for each post.

How to install snowball-content

1Skills CLI (Vercel)

npx skills add harperreed/dotfiles --skill snowball-content -a claude-code

2Manually: put the files in place

~/.claude/skills/snowball-content/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/snowball-content/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about snowball-content

How do I install snowball-content in Claude Code?

Run npx skills add harperreed/dotfiles --skill snowball-content -a claude-code. The skill file is at ~/.claude/skills/snowball-content/SKILL.md.

What does snowball-content do?

It takes a topic through a staged planning process, from clarifying the brief to creating content angles, formats, and a publishing calendar.

Why does the skill ask questions before making a plan?

It needs your goal, audience, their problems, constraints, tone, and platforms before it defines the content plan. The workflow requires those answers first.

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