marketing-audit — Claude Code skill: what it does, how to install
Diagnoses product messaging, offers, funnels, and content across five sequential stages. Helps find drop-offs and builds a 30-day task list.
npx skills add harperreed/dotfiles --skill marketing-audit -a claude-codeWhat marketing-audit does
This skill runs a sequential five-part diagnostic on your marketing materials. It begins by examining your main page copy to test whether visitors understand the product within seconds. Next, it rates the offer on a ten-point scale, flags where prospects drop out of the journey, and contrasts top-performing posts against weak ones.
The process concludes with a structured 30-day schedule. Early days focus on quick wins, the second week addresses structural fixes, and the remaining weeks set up repeatable routines. Every single task stays under two hours.
Generic inputs ruin the outcome. Feed it real pricing, actual landing page copy, and concrete journey steps instead of vague summaries. Jumping straight to the final planning step breaks the workflow, as the roadmap relies entirely on findings from earlier stages.
What it helps with
- Spot confusing copy on landing pages
- Rate product pricing and offer clarity
- Pinpoint where prospective buyers abandon the funnel
- Draft a prioritized 30-day fix roadmap
Example prompts for the agent
- Audit my marketing and review this landing page copy
- Review my customer journey and find the main drop-off points
- Build a 30-day marketing fix plan based on our offer review
How to install marketing-audit
1Skills CLI (Vercel)
npx skills add harperreed/dotfiles --skill marketing-audit -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-audit/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-audit/
1Skills CLI (Vercel)
npx skills add harperreed/dotfiles --skill marketing-audit -a codex2Manually: put the files in place
.agents/skills/marketing-audit/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add harperreed/dotfiles --skill marketing-audit -a cursor2Manually: put the files in place
.cursor/skills/marketing-audit/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install harperreed/dotfiles marketing-audit2Manually: put the files in place
.github/skills/marketing-audit/SKILL.md1Skills CLI (Vercel)
npx skills add harperreed/dotfiles --skill marketing-audit -a gemini-cli2Platform CLI
gemini skills install https://github.com/harperreed/dotfiles --path .claude/skills-archive/marketing-auditManually: put the files in place
.devin/skills/marketing-audit/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add harperreed/dotfiles --skill marketing-audit -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about marketing-audit
How do I install marketing-audit in Claude Code?
Run npx skills add harperreed/dotfiles --skill marketing-audit -a claude-code in your terminal. You can also place the skill file directly at ~/.claude/skills/marketing-audit/SKILL.md.
What does marketing-audit do?
It guides an assistant through evaluating your value proposition, pricing structure, sales pathway, and social posts. Then it compiles an actionable monthly improvement plan.
What materials are needed before running the audit?
Prepare your actual page copy, product details with pricing, an outline of the customer journey, plus three strong and three weak content examples.
