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customer-journey-mapping-workshop — Claude Code skill: map a customer

Runs a journey mapping workshop: asks about a persona and scenario, then lays out phases, emotions, pain points and opportunities.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓
npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a claude-code
Open on GitHub

What customer-journey-mapping-workshop does

This skill turns a chat with the agent into a facilitated workshop. It asks one question at a time and offers 3–4 numbered options, so you can pick a number or type your own answer. Up to five questions, and each one adapts to what you have already said.

First the agent asks for context: interviews, support tickets, churn reasons, drop-off analytics, personas. Then it pins down the actor and the scenario, walks through journey phases with the actions and emotions inside each, and closes with opportunities for improvement. Pass the persona and scenario in the invocation and those steps get skipped.

The skill leans on the workshop-facilitation protocol from the same repository; without it you lose the step-by-step flow with numbered recommendations. A map is not a substitute for research — feed it real customer data or you get guesses. It also is not a service blueprint or a user story map: the focus stays on what the customer experiences, not on internal operations.

What it helps with

  • map a customer journey from first touch to a support request
  • spot which stages break down and why users leave
  • get a team onto one shared picture of stages and emotions
  • decide which problems to tackle first using the opportunities list
  • lay out a buyer's path from signup to first value

Example prompts for the agent

  • Help me map the customer journey for new user onboarding
  • Map the journey for customers at risk of churning

How to install customer-journey-mapping-workshop

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a claude-code

2Manually: put the files in place

~/.claude/skills/customer-journey-mapping-workshop/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/customer-journey-mapping-workshop/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about customer-journey-mapping-workshop

How do I install customer-journey-mapping-workshop in Claude Code?

Run npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop -a claude-code. The skill file then sits at ~/.claude/skills/customer-journey-mapping-workshop/SKILL.md.

What does customer-journey-mapping-workshop do?

It facilitates a journey mapping workshop: up to five adaptive questions about the persona, scenario, phases, actions and emotions, followed by a list of opportunities for improvement.

What should I have ready before running it?

A persona and a scenario, which you can pass in the invocation. Interviews, support tickets, churn reasons and analytics help too, since the map is built on research rather than assumptions.

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