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skill CX Codex

acquisition-channel-advisor — Codex skill: install and use

Evaluates acquisition channels through unit economics, customer quality and scale potential. Use it when deciding whether to grow, test or stop a channel.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a claude-code
Open on GitHub

What acquisition-channel-advisor does

This skill reviews an acquisition channel using CAC, LTV, payback, retention, NRR and available volume. It then helps frame a decision: scale the channel, keep testing it, or address the issue before investing further.

The session is interactive. It asks up to 4 adaptive questions, offers numbered choices at decision points, and can calculate CAC from monthly spend and customers acquired when that figure is missing. Results are compared with blended company metrics.

You can provide the channel name and existing figures in the prompt. A channel under 3 months old or with fewer than 100 customers is outside this assessment, because there is too little evidence for the decision.

What it helps with

  • calculate CAC from spend and acquired customers
  • compare channel LTV against CAC
  • assess the payback period for a channel
  • review retention and NRR by source
  • decide whether to scale, test or stop a channel

Example prompts for the agent

  • Run acquisition-channel-advisor to assess our search channel using CAC, LTV and payback.
  • Evaluate this acquisition channel using monthly spend, customer count, CAC, LTV and source retention.
  • Compare our acquisition channels and recommend which one to scale or stop.

How to install acquisition-channel-advisor

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a claude-code

2Manually: put the files in place

~/.claude/skills/acquisition-channel-advisor/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/acquisition-channel-advisor/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about acquisition-channel-advisor

How do I install acquisition-channel-advisor in Codex?

Run npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a codex. The skill file is then located at .agents/skills/acquisition-channel-advisor/SKILL.md.

What does acquisition-channel-advisor do?

It assesses an acquisition channel's economics, customer quality and capacity to grow. The assessment supports a scale, test or stop decision.

Can I use this skill for a new acquisition channel?

It is not intended for a channel younger than 3 months or with fewer than 100 customers. Channel-level CAC and retention data are needed for this type of assessment.

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