competitor-analysis · cognyai — Claude Code skill: research rivals fast
Pulls positioning, pricing and market gaps for a company or a whole category. Runs with no accounts; connecting Cogny MCP swaps guesses for data.
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-codeWhat competitor-analysis does
The skill runs as /competitor-analysis and takes a company or URL. Point it at one domain and it profiles that player; give it a category name and it maps the field instead. It starts by hunting for 4–6 rivals through web search, then fetches their homepages and key pages for headlines, target audience, pricing, customer logos and recent news.
Out of the box it leans on WebSearch and WebFetch, so you need no paid accounts. Hook up Cogny MCP and the picture sharpens: keyword overlap from Semrush and Ahrefs, paid search terms, Domain Rating, plus a check of how often a brand shows up in AI answers. Every connected provider replaces a guess with a number. Semrush and Ahrefs estimate traffic differently, so the report labels each DR figure “Domain Rating by Ahrefs” and keeps the two sources in separate columns.
AI visibility checks burn credits, so set engines to cap a run. Google Ads stay invisible to web search: the skill points you to the Ads Transparency Center, which shows creatives but not keywords, so brand-term bidding counts as unverified unless you check it yourself or Semrush is connected.
What it helps with
- build a shortlist of real competitors from a domain or category
- compare pricing models across several players
- spot positioning gaps and underserved segments
- see which pages actually pull traffic for rivals
- check whether a brand appears in AI assistant answers
Example prompts for the agent
- Analyze competitors for hubspot.com and give me a table with pricing and positioning
- Research the "marketing automation tools" category and find the segment nobody covers
- Check our brand visibility in AI answers for "best CRM for startups"
How to install competitor-analysis
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-code2Manually: put the files in place
~/.claude/skills/competitor-analysis/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/competitor-analysis/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a codex2Manually: put the files in place
.agents/skills/competitor-analysis/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a cursor2Manually: put the files in place
.cursor/skills/competitor-analysis/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills competitor-analysis2Manually: put the files in place
.github/skills/competitor-analysis/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/competitor-analysisManually: put the files in place
.devin/skills/competitor-analysis/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about competitor-analysis
How do I install competitor-analysis in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-code. The skill file then sits at ~/.claude/skills/competitor-analysis/SKILL.md.
What does competitor-analysis do?
It finds competitors for a company or category, examines their positioning, pricing and search presence, then lays out market gaps in a table.
Do I need paid accounts to use it?
No — the base mode works through WebSearch and WebFetch. Connecting Cogny MCP adds Semrush, Ahrefs and Brave Search data plus AI-answer visibility checks.
Similar skills
Everything for Marketing and content →competitor-analysis by other authors comes first.
