claude-email-marketing-skill — Claude Code skill for email marketing
Gives Claude hands-on email marketing expertise: deliverability, authentication, automation, copywriting and picking an ESP.
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a claude-codeWhat claude-email-marketing-skill does
This skill turns Claude into an email marketing practitioner. It diagnoses spam folder problems and hands back specific fixes, drafts subject lines and CTAs, and designs trigger-based sequences such as welcome series, abandoned cart and re-engagement flows. It also walks through SPF, DKIM and DMARC setup, audience segmentation and metric analysis.
The content is split into modules: authentication.md for SPF, DKIM and DMARC, list-building.md for lead magnets and opt-ins, segmentation-and-data.md for segments and GDPR, copywriting.md for subject lines and email structure, automation-and-sequences.md for trigger workflows, deliverability.md for inbox placement and IP warming, esp-and-reference.md for provider comparison and legislation reference.
ESP evaluation follows a five-factor framework. There are code samples too: tracking an abandoned cart event through the Klaviyo API, Mailchimp merge tags, creating a SendGrid suppression group with curl, a DMARC monitoring record. The API samples need service keys — KLAVIYO_PUBLIC_API_KEY, SENDGRID_API_KEY — set as environment variables, or the requests fail.
What it helps with
- figure out why emails land in spam
- set up SPF, DKIM and DMARC records for a domain
- write a welcome sequence for new signups
- choose an ESP for a given list size and budget
- split a list into behaviour and purchase segments
Example prompts for the agent
- My emails are going to spam, I send through SendGrid, and my open rate dropped. What's wrong?
- Walk me through SPF, DKIM and DMARC for example.com — Postmark handles transactional, Mailchimp handles marketing.
How to install claude-email-marketing-skill
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a claude-code2Manually: put the files in place
~/.claude/skills/claude-email-marketing-skill/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/claude-email-marketing-skill/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a codex2Manually: put the files in place
.agents/skills/claude-email-marketing-skill/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a cursor2Manually: put the files in place
.cursor/skills/claude-email-marketing-skill/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install reason-machines/marketing-skills claude-email-marketing-skill2Manually: put the files in place
.github/skills/claude-email-marketing-skill/SKILL.md1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a gemini-cli2Platform CLI
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/claude-email-marketing-skillManually: put the files in place
.devin/skills/claude-email-marketing-skill/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about claude-email-marketing-skill
How do I install claude-email-marketing-skill in Claude Code?
Run npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a claude-code. The skill lands at ~/.claude/skills/claude-email-marketing-skill/SKILL.md.
What does claude-email-marketing-skill do?
It gives Claude email marketing expertise: deliverability diagnosis, email authentication, segmentation, copywriting, automation sequences and ESP selection.
Which platforms does the skill support?
Claude, Codex, Cursor, GitHub Copilot, Gemini CLI and OpenCode, each with its own install command.
