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marketing-selling-point-generator — Claude Code skill: setup

This skill turns product details, reviews, and competitor data into ranked selling points and marketing copy for different channels.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a claude-code
Open on GitHub

What marketing-selling-point-generator does

The skill follows three stages: it finds possible selling points, ranks them by differentiation and audience fit, then writes copy. Its analysis can use product attributes, competitor comparisons, user reviews, and audience pain points.

The package includes modules for finding and ranking points, turning features into benefits, creating emotional hooks, adapting copy to a channel, and producing A/B variants. It needs product information to work; without product, competitor, or review data, there is nothing for the analysis to process.

What it helps with

  • find product differences against competitors
  • map features to audience pain points
  • rank selling points by priority
  • adapt copy for ecommerce or social media
  • create headline and call-to-action variants

Example prompts for the agent

  • Analyze this product information and identify the strongest selling points.
  • Compare the product with these competitors, then rank the clearest differences.
  • Turn the selected points into ecommerce copy and several social media variants.

How to install marketing-selling-point-generator

1Skills CLI (Vercel)

npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a claude-code

2Manually: put the files in place

~/.claude/skills/marketing-selling-point-generator/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/marketing-selling-point-generator/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about marketing-selling-point-generator

How do I install marketing-selling-point-generator in Claude Code?

Run npx skills add reason-machines/marketing-skills --skill marketing-selling-point-generator -a claude-code, then check ~/.claude/skills/marketing-selling-point-generator/SKILL.md.

What does marketing-selling-point-generator do?

The skill finds selling points in product attributes, reviews, and competitor data, ranks them, and turns them into marketing copy. It can also produce channel-specific and A/B-test variants.

What information can I provide for analysis?

You can provide product attributes, competitor data, user reviews, and the target audience’s pain points. The skill uses them to connect product features with benefits and usage scenarios.

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