benchmark-to-brief — Claude Code skill
Turns validated benchmark and audience evidence into campaign briefs, concepts, hooks, and test plans for the handoff from research to execution.
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a claude-codeWhat benchmark-to-brief does
This skill converts existing benchmark reports, pattern tables, comment analysis, and performance findings into usable campaign planning material. It pulls out recurring hook shapes, content lanes, formats, and audience wording, then connects each recommendation to a product problem and a test variable.
It can return a campaign brief, concept candidates, a hook library, lane priorities, or an A/B test matrix. A structured artifact uses corePromise, hookOptions, workflow, sourceFacts, and sourceBasis. The skill stops when validated evidence is missing, since guessing would change the recommendation.
What it helps with
- turn benchmark findings into a campaign brief
- extract recurring hook families from research
- draft evidence-backed campaign concepts
- rank content lanes for testing
- map concepts to test variables
Example prompts for the agent
- Turn this benchmark report into a campaign brief with priority lanes and persona constraints.
- Use the pattern table to draft focused concepts, hook options, and one test variable for each.
- Separate the research into observations, inferences, and open questions, then prepare an execution object for script review.
How to install benchmark-to-brief
1Skills CLI (Vercel)
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a claude-code2Manually: put the files in place
~/.claude/skills/benchmark-to-brief/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/benchmark-to-brief/
1Skills CLI (Vercel)
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a codex2Manually: put the files in place
.agents/skills/benchmark-to-brief/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a cursor2Manually: put the files in place
.cursor/skills/benchmark-to-brief/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install PostPlusAI/postplus-skills benchmark-to-brief2Manually: put the files in place
.github/skills/benchmark-to-brief/SKILL.md1Skills CLI (Vercel)
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a gemini-cli2Platform CLI
gemini skills install https://github.com/PostPlusAI/postplus-skills --path skills/40-creative/benchmark-to-briefManually: put the files in place
.devin/skills/benchmark-to-brief/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about benchmark-to-brief
How do I install benchmark-to-brief in Claude Code?
Run npx skills add PostPlusAI/postplus-skills --skill benchmark-to-brief -a claude-code, then check ~/.claude/skills/benchmark-to-brief/SKILL.md.
What does benchmark-to-brief do?
It turns validated research into campaign briefs, concepts, hooks, lane priorities, and test plans. Recommendations stay tied to source evidence.
What input does benchmark-to-brief require?
Use validated reports, pattern tables, audience analysis, or performance findings. A structured artifact requires corePromise, hookOptions, workflow, sourceFacts, and sourceBasis.
