commercial-ad — Claude Code skill: product ads and shot scripts

What commercial-ad does

The skill starts from the product argument, not from pretty shots. You pick one of seven routes — proof test, CGI product world, reveal and suspense, satisfying restock, brand-film narrative, editorial try-on, surreal escalation — and it reads only that route's reference file. Everything after that follows the chosen mechanism: framing, motion, edit rhythm, sound.

Output comes in two shapes. Ask for ideas and you get a Commercial Direction with fields like core_payoff, visual_mechanism and sound_design, plus a four-beat outline. Ask for a script and you get a shot table with columns for time, framing, camera motion, action, product relationship, lighting, sound, speech and purpose, followed by Continuity Locks, Proof Status, Claim Boundaries and Generator Risks.

It stops at one approval question before handing off to $image-batch-runner or $video-batch-runner. The hard limit: it will not invent durability, ingredient, health, price or guarantee claims, so a brief that leans on numbers you don't have will stall there. Named filmmakers, studios and living creators are off-limits too — references get translated into generic mechanism, object behavior and palette logic.