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instagram-research · postplusai — Claude Code skill for Instagram research

This skill pulls public Instagram evidence — profiles, posts, Reels, comments, hashtags — for a specific marketing decision.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add PostPlusAI/postplus-skills --skill instagram-research -a claude-code
Open on GitHub

What instagram-research does

Give it a product, category, problem, competitor, account or content URL and it picks the research route itself. Five scenarios are covered: account audit, organic benchmark, audience voice, creator discovery, and campaign or hashtag scouting.

Everything runs through the postplus CLI: postplus research run <route> --<semantic flags> --limit <n> --wait --output result.json. Available routes are instagram-profiles, instagram-posts, instagram-hashtags, instagram-search, instagram-comments and instagram-email-search. Flags differ per route — instagram-posts, for instance, takes repeated --handle or repeated --url, never both. Run postplus research run <route> --help when a flag or a bound is unclear.

Public Instagram only. Paid ads, Stories, Shop, LIVE, private analytics and broad social listening are out of scope, and the skill stops or asks you to narrow the request. Cross-platform asks get the Instagram lane only, with the rest handed off. Spending approval has to exist before a run is confirmed; a task description alone is not authorization.

What it helps with

  • audit a competitor account before a campaign launch
  • find working hooks and formats in someone else's organic content
  • mine comments for audience objections and phrasing
  • build a creator shortlist with public contact signals
  • scan a brand hashtag or campaign for UGC samples

Example prompts for the agent

  • Audit this competitor account and show which formats perform best for them
  • Pull the comments on these posts and list what the audience complains about
  • Find creators in our category and keep only the ones with a public email

How to install instagram-research

1Skills CLI (Vercel)

npx skills add PostPlusAI/postplus-skills --skill instagram-research -a claude-code

2Manually: put the files in place

~/.claude/skills/instagram-research/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/instagram-research/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about instagram-research

How do I install instagram-research in Claude Code?

Run npx skills add PostPlusAI/postplus-skills --skill instagram-research -a claude-code. The skill lands at ~/.claude/skills/instagram-research/SKILL.md.

What does instagram-research do?

It gathers public Instagram data — profiles, posts, Reels, comments, hashtags — and turns it into input for a marketing call: an audit, a benchmark, audience voice or a creator shortlist.

What Instagram data does the skill leave out?

Paid ads, Stories, Shop, LIVE, private analytics and general social listening. On those requests it stops or asks you to narrow the scope to public Instagram.

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