Victoria's gambling regulator published Strategy 2029, committing to wider use of AI, data and predictive analytics to detect gambling harm earlier. The Victorian Gambling and Casino Control Commission said new online products, promotions and payment options make gambling more accessible but complicate cross-channel oversight.
VGCCC chief executive Suzy Neilan said operators are deploying more sophisticated technology to acquire and retain players. The regulator will respond with AI, data and research to identify problems faster. VGCCC expects return on technology and AI investment in the 2027–28 financial year, supporting harm minimisation, criminal influence controls and reduced compliance burden.
By 2028–29, improved data collection and predictive analytics will enable more precise risk profiling and targeted prevention. The regulator plans to shift focus toward communities and demographics with elevated gambling harm, moving away from a single market-wide approach. Neilan said minimising social risk remains central to VGCCC's mandate, and the regulatory response will adapt as technology and products evolve.
