Licensed betting platforms in Brazil lost 74% of user reach by 1 October following the nationwide ban on fixed-odds betting, according to iGaming analytics firm Blask. The drop came before operators were formally required to suspend operations.
Unlicensed platforms saw traffic fluctuate within 11% of normal levels during the same period. Licensed operators stopped accepting deposits after the provisional order was published on 25 September. The next day, actions per page fell 41% as users logged in mainly to withdraw funds. Branded search for licensed bookmakers dropped 83% by 1 October.
No mass migration to offshore platforms has occurred yet. Blask found that 57% of Brazilian bettors had already visited unlicensed sites in the 90 days before the ban. Branded search for offshore operators fell 7–17%, but their share of total search volume rose from 4% to 16%. The 1win brand recorded activity 3.5–4.9 times higher than September levels; one new mirror domain attracted 505 panellists in a week.
Blask compared the situation to India's betting ban in August 2025. Local platforms there lost 73% of reach over three months, but 63% of players kept betting, mostly through offshore sites. Branded search dropped by a third, though activity itself persisted. Brazil may see a similar shift happen faster because offshore brands offering both sports and casino were already present. Blask stresses that this is a forecast based on the Indian case, not an observed trend.
