12.1Mqueries/mo
253brands in index
18licences with regulator
-6.8%MoM
Context
After the SCOTUS decision in Murphy v. NCAA (2018) and the repeal of the federal ban PASPA, each state independently decides whether to legalize online gambling. By 2026, sports betting is legal in 30+ states, online casinos — in ~10 (NJ, PA, MI, CT, WV, DE, RI).
NeBlask tracks NJDGE, PGCB, MGCB. Total demand — 46M, but that's only branded search; the actual market is significantly larger when generic queries are included.
Top 10 brands
1
Michigan Lottery
1.6M
-0.2%
2
Yeti
804.8K
-0.1%
3
BOA
547.8K
-18.3%
4
DraftKings
529K
+25.0%
5
Stake
496.1K
-2.4%
6
FanDuel
404.9K
-17.4%
7
Hollywood
359.5K
-15.2%
8
Ocean
302.7K
-37.3%
9
Aura
294K
-18.2%
10
Fan
261.1K
+19.6%
Movement over month
Growing (MoM)
Final+266.8%
SBOBET+225.2%
Stoiximan+137.2%
Falling (MoM)
Winna-96.4%
Betpawa-54.6%
Casino Plus-46.6%
Regulator
🇺🇸
NJDGE · New Jersey Division of Gaming Enforcement
New Jersey, online casino and betting
How to cite this report. We publish everything under
CC BY 4.0. Open feeds: brands.json, us.json, licenses.json. Methodology: Radar ·
/neblask/methodology · version v1.0.0.
