13.3Mqueries/mo
93brands in index
-19.7%MoM
Context
Kenya is the second most important African betting market after Nigeria. BCLB (Betting Control and Licensing Board) regulates all forms of betting. In 2019 the government raised the betting tax to 20%, which led to the exit of several operators (including SportPesa for a time), but the market recovered.
Betika, SportPesa, 22Bet and Betwinner are the main players. M-Pesa (mobile money) is the key payment instrument.
Top 10 brands
1
Betika
8.8M
-17.3%
2
Betpawa
1.6M
-32.9%
3
Mozzartbet
1.1M
-16.2%
4
Sportybet
928.9K
-19.6%
5
OdiBets
356.1K
-16.8%
6
Holiganbet
90.5K
-55.0%
7
Paripesa
88.9K
-0.6%
8
1xBet
68.7K
-17.5%
9
Winbet
64.2K
+1.1%
10
Palms Bet
54.1K
+0.6%
Movement over month
Growing (MoM)
Qbet+84.5%
Roobet+41.1%
William Hill+19.0%
Falling (MoM)
Rain-83.5%
Holiganbet-55.0%
Captains Bet-39.9%
Regulator
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How to cite this report. We publish everything under
CC BY 4.0. Open feeds: brands.json, ke.json, licenses.json. Methodology: Radar ·
/neblask/methodology · version v1.0.0.
