positioning-icp — Claude Code skill: positioning and setup
Helps shape an AI product’s positioning, define its ideal customer profile, and plan messaging. Use it to assess product-market fit and organize buyer signals.
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a claude-codeWhat positioning-icp does
The skill structures AI product positioning around a market category, a specific differentiator, evidence, and the alternatives buyers consider. Before producing positioning or ICP materials, it prompts for details such as what the product does now, which customers have renewed or expanded, how it is priced, and who signs the contract. That makes actual customer and sales context part of the exercise.
For ICP work, the skill keeps account fit separate from buying intent. Its framework considers company attributes, technical readiness, behavior, and signals of active interest; collapsing fit and intent can hide whether an account is suitable but not ready to buy. It also covers messaging mistakes, including pitching the underlying model instead of the business outcome. The guidance calls for revisiting AI product positioning every 90 days, so older messaging needs another look.
Install it for Claude Code with npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a claude-code. The skill file is placed at ~/.claude/skills/positioning-icp/SKILL.md. Other listed platforms include Codex, Cursor, GitHub Copilot, Gemini CLI, and OpenCode.
What it helps with
- define an AI product’s market category and differentiator
- build an ICP from company, technology, and intent signals
- separate account fit from readiness to buy
- turn technical capabilities into business-outcome messaging
- review customer alternatives when shaping product positioning
Example prompts for the agent
- Use our current product capabilities and customer alternatives to shape its positioning.
- Define our ICP using our best customers, their technical stack, and buying signals.
- Review our messaging architecture and suggest a way to assess product-market fit.
How to install positioning-icp
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a claude-code2Manually: put the files in place
~/.claude/skills/positioning-icp/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/positioning-icp/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a codex2Manually: put the files in place
.agents/skills/positioning-icp/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a cursor2Manually: put the files in place
.cursor/skills/positioning-icp/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install chadboyda/agent-gtm-skills positioning-icp2Manually: put the files in place
.github/skills/positioning-icp/SKILL.md1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a gemini-cli2Platform CLI
gemini skills install https://github.com/chadboyda/agent-gtm-skills --path skills/positioning-icpManually: put the files in place
.devin/skills/positioning-icp/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about positioning-icp
How do I install positioning-icp in Claude Code?
Run npx skills add chadboyda/agent-gtm-skills --skill positioning-icp -a claude-code. The skill file is placed at ~/.claude/skills/positioning-icp/SKILL.md.
What does positioning-icp do?
It helps define an ideal customer profile, position an AI product, and organize its messaging. Its ICP framework keeps account fit distinct from buying intent.
How does positioning-icp assess an ICP?
It separates fit factors such as company attributes, technical readiness, and behavior from intent signals, including buyer activity and trigger events.
