expansion-retention — Claude Code skill: retention and revenue growth
Builds retention and expansion systems: usage triggers, customer health scoring, churn analysis and NRR work.
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a claude-codeWhat expansion-retention does
The skill turns the agent into a GTM strategist focused on post-sale growth. It walks through the NRR formula (starting MRR plus expansion minus contraction and churn), compares your number against segment and pricing-model reference points, and tells you where to start: fix gross retention or build systematic expansion.
There is an expansion trigger matrix. Usage reaching 80% of a plan limit, three teammates invited, repeated hits on a gated feature — each signal maps to an action, a timing window and an owner. A separate section covers health scoring: signal weights, data sources and refresh rates.
Before starting, the skill asks about your NRR, pricing model, customer segmentation, who runs customer success, the main churn reason and your CS stack. Skip those and it states its assumptions instead. You will need product and billing data on hand — without them the health scoring stays a diagram.
What it helps with
- calculate NRR and see whether the base is growing or shrinking
- set up upsell triggers tied to product usage
- build customer health scores from analytics and CRM data
- diagnose churn reasons and fix onboarding gaps
- win back lost accounts through closed-lost re-engagement
Example prompts for the agent
- Calculate our NRR with the formula and tell me which stage we are at
- Build an expansion trigger matrix for a usage-based plan
- What weights should the health score use if we have product analytics and support tickets?
How to install expansion-retention
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a claude-code2Manually: put the files in place
~/.claude/skills/expansion-retention/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/expansion-retention/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a codex2Manually: put the files in place
.agents/skills/expansion-retention/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a cursor2Manually: put the files in place
.cursor/skills/expansion-retention/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install chadboyda/agent-gtm-skills expansion-retention2Manually: put the files in place
.github/skills/expansion-retention/SKILL.md1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a gemini-cli2Platform CLI
gemini skills install https://github.com/chadboyda/agent-gtm-skills --path skills/expansion-retentionManually: put the files in place
.devin/skills/expansion-retention/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about expansion-retention
How do I install expansion-retention in Claude Code?
Run npx skills add chadboyda/agent-gtm-skills --skill expansion-retention -a claude-code. The skill lands at ~/.claude/skills/expansion-retention/SKILL.md.
What does expansion-retention do?
It helps design retention and expansion systems: NRR math, upsell triggers, a health scoring scheme and churn handling.
What should I prepare before running the skill?
It asks for your current NRR, pricing model, customer segmentation, main churn reason and CS stack. Without those answers it states its assumptions.
