meta-ads · nowork-studio — Claude Code skill: what it does, how to install
This skill helps inspect and manage Meta advertising across campaigns, audiences, budgets, and performance metrics. Use it for Facebook Ads or Instagram Ads work.
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a claude-codeWhat meta-ads does
The skill covers Meta advertising for Facebook Ads and Instagram Ads. It can examine ROAS, CPM, frequency, audience overlap, and the learning phase, while also handling creative fatigue, budgets, ad sets, campaigns, and individual ads.
Its workflow points to meta-ads/manage/WORKFLOW.md. The agent must read that file in full, follow its process, and resolve relative references from meta-ads/manage/. If the canonical file cannot be read, the skill stops and reports a packaging error. Installation is available for Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, and OpenCode.
What it helps with
- review campaign ROAS and CPM
- check audience overlap across ad sets
- spot signs of creative fatigue
- inspect a campaign’s learning phase
- change budgets or ad settings
Example prompts for the agent
- Show performance for the
Spring Salecampaign and explain its ROAS. - Check whether the
ProspectingandRetargetingad sets have audience overlap. - Review the
Brandcampaign and identify which budgets or ads need attention.
How to install meta-ads
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a claude-code2Manually: put the files in place
~/.claude/skills/meta-ads/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/meta-ads/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a codex2Manually: put the files in place
.agents/skills/meta-ads/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a cursor2Manually: put the files in place
.cursor/skills/meta-ads/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install nowork-studio/notfair-plugin meta-ads2Manually: put the files in place
.github/skills/meta-ads/SKILL.md1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a gemini-cli2Platform CLI
gemini skills install https://github.com/nowork-studio/notfair-plugin --path skills/meta-adsManually: put the files in place
.devin/skills/meta-ads/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about meta-ads
How do I install meta-ads in Claude Code?
Run npx skills add nowork-studio/notfair-plugin --skill meta-ads -a claude-code, then check ~/.claude/skills/meta-ads/SKILL.md.
What does the meta-ads skill do?
It supports Meta ad analysis and management, including ROAS, CPM, budgets, campaigns, ad sets, audiences, and creative fatigue.
What happens if the workflow file cannot be read?
The skill stops and reports a packaging error because its workflow must be loaded from meta-ads/manage/WORKFLOW.md.
Source text
SKILL.md · MIT
--- name: meta-ads description: Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta. argument-hint: "<campaign / ad set name, or 'show performance'>" triggers: - meta ads - facebook ads - instagram ads - meta campaigns - ad sets - ROAS - CPM - link CTR - frequency - creative fatigue - audience overlap - learning phase - learning limited - CBO - ABO - advantage shopping - advantage plus - lookalike - retargeting - prospecting - pause campaign - update budget --- # Canonical NotFair workflow Read [`../../meta-ads/manage/WORKFLOW.md`](../../meta-ads/manage/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/meta-ads/manage/WORKFLOW.md`, not `<plugin-root>/skills/meta-ads/manage/WORKFLOW.md`. Resolve every relative reference from the canonical file against `<plugin-root>/meta-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
© nowork-studio · MIT · nowork-studio/notfair-plugin
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