google-ads · nowork-studio — Claude Code skill: what it does, how to install
This skill handles Google Ads work across campaigns, bids, budgets, keywords, and reporting. Use it when an agent needs to inspect or change ad settings.
npx skills add nowork-studio/notfair-plugin --skill google-ads -a claude-codeWhat google-ads does
google-ads covers Google Ads tasks such as performance checks, keyword and bid work, budget changes, negative keywords, campaigns, ads, and search terms. It also includes quality score work, location targeting, bulk actions, experiments, asset management, portfolio bidding, and offline conversions.
The skill is intended for requests about CPA, ROAS, ad spend, campaign settings, Performance Max, Shopping campaign, sitelinks, callouts, and structured snippets. Its argument hint accepts a campaign name, a keyword, or show performance. The wrapper directs the agent to read google-ads/manage/WORKFLOW.md first; if that file cannot be read, execution stops with a packaging error.
What it helps with
- inspect campaign performance
- adjust bids and budgets
- sort search terms into negative keywords
- run bulk keyword changes
- review the effect of account changes
Example prompts for the agent
- Show performance for the campaign and explain the spend change.
- Find search terms that should become negative keywords.
- Review my bid and budget changes and tell me how they performed.
How to install google-ads
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads -a claude-code2Manually: put the files in place
~/.claude/skills/google-ads/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/google-ads/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads -a codex2Manually: put the files in place
.agents/skills/google-ads/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads -a cursor2Manually: put the files in place
.cursor/skills/google-ads/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install nowork-studio/notfair-plugin google-ads2Manually: put the files in place
.github/skills/google-ads/SKILL.md1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads -a gemini-cli2Platform CLI
gemini skills install https://github.com/nowork-studio/notfair-plugin --path skills/google-adsManually: put the files in place
.devin/skills/google-ads/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about google-ads
How do I install google-ads in Claude Code?
Run npx skills add nowork-studio/notfair-plugin --skill google-ads -a claude-code, then check ~/.claude/skills/google-ads/SKILL.md.
What does google-ads do?
It handles Google Ads operations involving performance, campaigns, keywords, bids, budgets, ads, search terms, targeting, and campaign changes. It also covers bulk operations, experiments, and offline conversions.
Which platforms support google-ads?
The skill supports Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, and OpenCode.
Source text
SKILL.md · MIT
--- name: google-ads description: Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings. argument-hint: "<campaign name, keyword, or 'show performance'>" triggers: - google ads - campaigns - keywords - ad spend - CPA - ROAS - search terms - negative keywords - bid - budget - pause campaign - ads performance - location targeting - geo targeting - campaign settings - rename campaign - rename ad group - bulk keywords - check my changes - did my changes work - review my changes - how are my changes doing - change impact - experiment - bidding strategy - performance max - shopping campaign - sitelink - callout - structured snippet --- # Canonical NotFair workflow Read [`../../google-ads/manage/WORKFLOW.md`](../../google-ads/manage/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/google-ads/manage/WORKFLOW.md`, not `<plugin-root>/skills/google-ads/manage/WORKFLOW.md`. Resolve every relative reference from the canonical file against `<plugin-root>/google-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
© nowork-studio · MIT · nowork-studio/notfair-plugin
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