meta-ads-creative — Claude Code skill: Meta ad creative briefs
This skill builds evidence-based briefs, copy angles and testable asset concepts for Facebook and Instagram ads. Useful when you need a fresh creative slate or a refresh.
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a claude-codeWhat meta-ads-creative does
meta-ads-creative ships inside the nowork-studio/notfair-plugin plugin and acts as a wrapper around the canonical NotFair workflow. It reads <plugin-root>/meta-ads/creative/WORKFLOW.md in full and then runs that file as the active workflow. The path is normalized from the directory holding the wrapper: the canonical file sits at <plugin-root>/meta-ads/creative/WORKFLOW.md, not at <plugin-root>/skills/meta-ads-creative/creative/SKILL.md. Every relative reference inside the canonical file resolves against <plugin-root>/meta-ads/creative/.
Expect briefs for Meta campaigns, copy angles and asset concepts you can actually test. The skill covers Facebook and Instagram, UGC ideas included. It fires when you ask for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, a creative brief or a creative refresh.
If the canonical file can't be read, the skill stops and reports a packaging error. It won't fall back to a similarly named skill from another plugin, so a broken plugin layout is the failure mode to watch. Check the plugin structure before you run it.
What it helps with
- draft a creative brief for a Facebook and Instagram campaign
- generate copy angles for Meta ads
- sketch testable asset concepts
- propose UGC ideas for Instagram
- refresh an old creative set
Example prompts for the agent
- Build a creative brief for our new product launch campaign on Facebook and Instagram
- Give me five copy angles for Meta ads aimed at a 25–34 audience
- Put together a creative slate with UGC concepts for Instagram
How to install meta-ads-creative
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a claude-code2Manually: put the files in place
~/.claude/skills/meta-ads-creative/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/meta-ads-creative/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a codex2Manually: put the files in place
.agents/skills/meta-ads-creative/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a cursor2Manually: put the files in place
.cursor/skills/meta-ads-creative/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install nowork-studio/notfair-plugin meta-ads-creative2Manually: put the files in place
.github/skills/meta-ads-creative/SKILL.md1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a gemini-cli2Platform CLI
gemini skills install https://github.com/nowork-studio/notfair-plugin --path skills/meta-ads-creativeManually: put the files in place
.devin/skills/meta-ads-creative/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about meta-ads-creative
How do I install meta-ads-creative in Claude Code?
Run npx skills add nowork-studio/notfair-plugin --skill meta-ads-creative -a claude-code. The skill lands in ~/.claude/skills/meta-ads-creative/SKILL.md.
What does meta-ads-creative do?
It produces briefs, copy angles and testable asset concepts for Facebook and Instagram ads, following the canonical NotFair workflow.
What does the skill need to run?
The canonical file <plugin-root>/meta-ads/creative/WORKFLOW.md has to be readable. Without it the skill halts and reports a packaging error.
Source text
SKILL.md · MIT
--- name: meta-ads-creative description: Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes. argument-hint: "<campaign, audience, or 'build a creative slate'>" --- # Canonical NotFair workflow Read [`../../meta-ads/creative/WORKFLOW.md`](../../meta-ads/creative/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/meta-ads/creative/WORKFLOW.md`, not `<plugin-root>/skills/meta-ads-creative/creative/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/meta-ads/creative/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
© nowork-studio · MIT · nowork-studio/notfair-plugin
