google-ads-copy — Claude Code skill: what it does, how to install
Generates Google Ads copy and variants for A/B testing. Helps draft headlines and descriptions for Responsive Search Ads to test messaging and lift CTR.
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a claude-codeWhat google-ads-copy does
The skill drafts copy for Google Ads campaigns, focusing on Responsive Search Ad (RSA) elements. It writes headlines, crafts descriptions, and produces ad variants when you need to run A/B copy tests or lift click-through rates.
Under the hood, this skill acts as a wrapper around a canonical NotFair workflow. It directs the agent to read and execute <plugin-root>/google-ads/copy/WORKFLOW.md. Relative file paths resolve against that directory.
Execution stops immediately if WORKFLOW.md cannot be found or read. The instructions forbid substituting a similarly named skill from another plugin.
What it helps with
- generate headlines and descriptions for Responsive Search Ads
- create ad copy variants for A/B testing experiments
- rewrite underperforming ad text to improve CTR
- draft messaging around a specific ad group or keyword theme
Example prompts for the agent
- Write new ads and RSA components for the project management software ad group
- Generate copy variants for an ad A/B test to improve CTR on existing search ads
- Create ad text and headlines focused on the keyword theme cloud backup
How to install google-ads-copy
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a claude-code2Manually: put the files in place
~/.claude/skills/google-ads-copy/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/google-ads-copy/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a codex2Manually: put the files in place
.agents/skills/google-ads-copy/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a cursor2Manually: put the files in place
.cursor/skills/google-ads-copy/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install nowork-studio/notfair-plugin google-ads-copy2Manually: put the files in place
.github/skills/google-ads-copy/SKILL.md1Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a gemini-cli2Platform CLI
gemini skills install https://github.com/nowork-studio/notfair-plugin --path skills/google-ads-copyManually: put the files in place
.devin/skills/google-ads-copy/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about google-ads-copy
How to install google-ads-copy in Claude Code?
Run npx skills add nowork-studio/notfair-plugin --skill google-ads-copy -a claude-code in your terminal.
What does the google-ads-copy skill do?
It generates Google Ads copy, focusing on RSA headlines, descriptions, and messaging experiments to improve click-through rates.
What happens if WORKFLOW.md is missing?
The skill stops immediately and reports a packaging error. It does not allow substituting files from another plugin.
Source text
SKILL.md · MIT
--- name: google-ads-copy description: Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads. argument-hint: "<ad group name, keyword theme, or 'write new ads'>" --- # Canonical NotFair workflow Read [`../../google-ads/copy/WORKFLOW.md`](../../google-ads/copy/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/google-ads/copy/WORKFLOW.md`, not `<plugin-root>/skills/google-ads-copy/copy/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/google-ads/copy/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
© nowork-studio · MIT · nowork-studio/notfair-plugin
