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jobs-to-be-done — Claude Code skill: what it does, how to install

The skill breaks customer needs into functional, social and emotional jobs, plus pains and gains. Useful when feature requests keep arriving with no reason behind them.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add deanpeters/Product-Manager-Skills --skill jobs-to-be-done -a claude-code
Open on GitHub

What jobs-to-be-done does

The skill runs a customer-needs analysis along three lines: functional jobs, social jobs and emotional jobs, with pains and gains next to them. You get back a structured jobs, pains, gains breakdown you can take into positioning or roadmap work.

It ships a step-by-step walkthrough and a template.md to fill in. Name the segment, the situation and what people use today before the analysis starts; without that context the skill sends you off to run interviews or switch interviews. Budget 20-30 minutes. A feature wishlist or a demographic profile does not count as a job, and the skill says so up front.

Treat the output as hypotheses to test against data, not as a finished report. Run it before the product is built: once it ships, discovery has nowhere to land.

What it helps with

  • turn support tickets into a list of jobs, pains and gains
  • work out what customers actually hire the product to do
  • reposition a product around an unmet need
  • spot the non-obvious alternatives customers switch from
  • tell a customer job apart from a feature request

Example prompts for the agent

  • Run JTBD for our product — people keep asking for features that aren't on the roadmap
  • Turn these six interview summaries into functional, social and emotional jobs
  • Break down the pains and gains for the segment in my notes

How to install jobs-to-be-done

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill jobs-to-be-done -a claude-code

2Manually: put the files in place

~/.claude/skills/jobs-to-be-done/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/jobs-to-be-done/

From the same set7

The whole set →
prd-development deanpeters Guides you through writing a structured PRD from discovery notes and user research for engineering handoff. Best for major product initiatives. Claude Code CX Codex Cursor +1 4,700installs user-story deanpeters Turns product requirements into Mike Cohn user stories paired with Gherkin acceptance criteria. Fits backlog refinement and sprint planning. Claude Code CX Codex Cursor +1 4,100installs roadmap-planning deanpeters Turns scattered feature backlogs and business goals into a sequenced product roadmap. Useful for planning priorities across quarters. Claude Code CX Codex Cursor +1 3,700installs company-research deanpeters Builds a company brief from public sources: quotes from leaders, product strategy, how the org works. Useful before an interview, a partner meeting or a competitor review. Claude Code CX Codex Cursor +1 3,400installs discovery-process deanpeters Structures product discovery from an initial assumption to tested solutions so teams build features based on verified customer needs. Claude Code CX Codex Cursor +1 3,200installs pestel-analysis deanpeters Runs a product or market through the six PESTEL forces and fills a ready template. Useful before entering a new market or setting next year's roadmap. Claude Code CX Codex Cursor +1 2,400installs

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Questions about jobs-to-be-done

How do I install jobs-to-be-done in Claude Code?

Run npx skills add deanpeters/Product-Manager-Skills --skill jobs-to-be-done -a claude-code. The skill lands at ~/.claude/skills/jobs-to-be-done/SKILL.md.

What does jobs-to-be-done do?

It splits a customer need into functional, social and emotional jobs, then adds the pains and gains around them. The result shows why someone picks up the product in the first place.

How long does the analysis take, and when is it the wrong tool?

Around 20-30 minutes. If the product is already built, discovery comes too late; small feature tweaks do not need this much analysis either.

See also

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