content-to-pipeline — Claude Code skill: what it does, how to install
Builds a revenue-focused content workflow to reverse-engineer distribution, repurpose flagship assets, and track pipeline attribution.
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a claude-codeWhat content-to-pipeline does
This skill structures a founder-led go-to-market engine focused on revenue rather than vanity metrics. Before drafting assets, it prompts for specific constraints: weekly founder availability, current software stack, buyer titles, and newsletter statistics. Without baseline tracking, calculating channel conversion remains impossible.
The core workflow follows a five-step loop: produce one primary asset weekly, break it into 8 to 12 channel-adapted derivatives, reply to interactions within two hours, convert audience to owned lists, and track pipeline origin. It also details reverse-engineering competitor reach using utilities like SparkToro, Social Blade, and Taplio.
What it helps with
- turn one long-form pillar asset into 8-12 platform-specific posts
- audit high-performing competitor accounts across social platforms
- set up a five-stage content loop connecting reach to sales calls
- map attribution from social engagement to closed deals
Example prompts for the agent
- Build a five-stage content flywheel for our enterprise software offer
- Help me reverse engineer the top 50 posts from our direct competitors
- Repurpose this weekly long-form newsletter into 10 social platform snippets
How to install content-to-pipeline
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a claude-code2Manually: put the files in place
~/.claude/skills/content-to-pipeline/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/content-to-pipeline/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a codex2Manually: put the files in place
.agents/skills/content-to-pipeline/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a cursor2Manually: put the files in place
.cursor/skills/content-to-pipeline/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install chadboyda/agent-gtm-skills content-to-pipeline2Manually: put the files in place
.github/skills/content-to-pipeline/SKILL.md1Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a gemini-cli2Platform CLI
gemini skills install https://github.com/chadboyda/agent-gtm-skills --path skills/content-to-pipelineManually: put the files in place
.devin/skills/content-to-pipeline/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about content-to-pipeline
How do I install content-to-pipeline in Claude Code?
Run npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a claude-code. The asset installs to ~/.claude/skills/content-to-pipeline/SKILL.md.
What does content-to-pipeline do?
It provides operational frameworks to turn organic audience engagement into qualified sales pipeline. The skill guides competitor research, multi-platform repurposing, and audience conversion into owned channels.
What prerequisites does the skill inspect before generating a plan?
It audits your buyer persona, active distribution platforms, founder weekly time budget, and existing newsletter or CRM tooling.
