awesome-marketing-science-guide — Claude Code skill
This skill guides agents through marketing measurement libraries, research, and methods. Use it for MMM, geo experiments, attribution, and causal analysis.
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a claude-codeWhat awesome-marketing-science-guide does
This skill turns a collection of marketing science resources into a guide for the agent. It covers Media Mix Modeling, geo experimentation, causal inference, multi-touch attribution, and Bayesian methods. The collection includes open-source libraries, papers, research, blogs, and implementation guides.
Resources are arranged into starting materials, open-source libraries, research, and tutorials. The listed areas also include A/B testing, incrementality measurement, and ad-effectiveness analysis. The examples use R and Python, so reproducing them requires working with one of those languages. Named libraries include Robyn, LightweightMMM, PyMC-Marketing, GeoLift, Matched Markets, and PyChattr.
What it helps with
- find libraries for Media Mix Modeling
- choose a method for a geo experiment
- compare multi-touch attribution models
- locate causal inference tools for marketing
- study Bayesian marketing measurement methods
Example prompts for the agent
- Find Media Mix Modeling libraries and compare their purposes.
- Explain how to design a geo experiment for incrementality testing.
- Show me causal inference tools used in marketing measurement.
How to install awesome-marketing-science-guide
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a claude-code2Manually: put the files in place
~/.claude/skills/awesome-marketing-science-guide/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/awesome-marketing-science-guide/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a codex2Manually: put the files in place
.agents/skills/awesome-marketing-science-guide/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a cursor2Manually: put the files in place
.cursor/skills/awesome-marketing-science-guide/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install reason-machines/marketing-skills awesome-marketing-science-guide2Manually: put the files in place
.github/skills/awesome-marketing-science-guide/SKILL.md1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a gemini-cli2Platform CLI
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/awesome-marketing-science-guideManually: put the files in place
.devin/skills/awesome-marketing-science-guide/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about awesome-marketing-science-guide
How do I install awesome-marketing-science-guide in Claude Code?
Run npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a claude-code. The skill file is at ~/.claude/skills/awesome-marketing-science-guide/SKILL.md.
What does awesome-marketing-science-guide do?
It helps the agent navigate libraries, research, and methods for marketing measurement, including MMM, geo experiments, attribution, and causal inference.
What kind of resources does the skill cover?
It points to starting papers and packages, open-source libraries, research, blogs, and practical tutorials. The examples use R and Python.
