openclaw-marketing-skills — Claude Code marketing skill
A library of 36 marketing skills covering CRO, copywriting, SEO and paid ads, plus connectors that pull live data from Google Ads, Search Console and Meta Ads.
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a claude-codeWhat openclaw-marketing-skills does
The skill hands your agent a set of marketing jobs it can actually finish: conversion audits of landing pages and signup flows, homepage and email copy, technical SEO checks, campaign reviews. A separate group of connectors reads live account data from Google Ads, Search Console and Meta Ads instead of guessing from memory.
One setup step comes first. The agent writes a product context file to .agents/product-marketing-context.md with the product name, what it does, who buys it, positioning, pricing and current metrics. Skip it and the skills have no idea what they are writing about. Credentials for the data sources land in .agents/ as well, next to cached exports.
The Search Console connector authenticates through a Google service account with read-only scope, so that key has to exist before you connect anything. Two install routes are available: clawhub, or cloning the repository and copying the skills folder into ~/.agents/skills/.
What it helps with
- find why a landing page converts poorly
- draft homepage and email copy
- run a technical SEO audit
- spot Google Ads keywords that spend without converting
- trace an organic traffic drop in Search Console
Example prompts for the agent
- Audit the conversion rate of
/pricingand list the top three fixes - Write homepage hero copy from my product context
- Show Search Console keywords sitting at positions 4–10 with quick-win potential
How to install openclaw-marketing-skills
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a claude-code2Manually: put the files in place
~/.claude/skills/openclaw-marketing-skills/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/openclaw-marketing-skills/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a codex2Manually: put the files in place
.agents/skills/openclaw-marketing-skills/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a cursor2Manually: put the files in place
.cursor/skills/openclaw-marketing-skills/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install reason-machines/marketing-skills openclaw-marketing-skills2Manually: put the files in place
.github/skills/openclaw-marketing-skills/SKILL.md1Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a gemini-cli2Platform CLI
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/openclaw-marketing-skillsManually: put the files in place
.devin/skills/openclaw-marketing-skills/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about openclaw-marketing-skills
How do I install openclaw-marketing-skills in Claude Code?
Run npx skills add reason-machines/marketing-skills --skill openclaw-marketing-skills -a claude-code. The skill lands at ~/.claude/skills/openclaw-marketing-skills/SKILL.md.
What does openclaw-marketing-skills do?
It adds 36 marketing skills to your agent: conversion audits, copywriting, SEO, paid ad work, and connectors for live Google Ads, Search Console and Meta Ads data.
What has to be set up before the first run?
A product context file at .agents/product-marketing-context.md, otherwise the skills have nothing to write about. The data connectors also need credentials stored in .agents/.
