converly — Claude Code MCP server: what it does, how to install
Configures website form conversion tracking directly to Google Ads and Meta through AI chat. Helpful when verifying lead delivery pipelines.
claude mcp add --transport http converly https://app.converly.io/mcpWhat converly does
Converly operates as a hosted MCP endpoint connecting an AI assistant with the Converly analytics platform. It orchestrates triggers from online forms to destinations like Meta, GA4, and Google Ads. The assistant inspects lead logs and pinpoints failed event dispatches.
The server runs at https://app.converly.io/mcp without local binaries. It exports 27 tools to manage sites, test payloads, and filter out office visits by IP. Destructive actions require explicit confirmation beforehand.
Connecting ad platforms never exposes credentials to the model. Converly delegates authorization to browser-based handoff links. A registered Converly account is required on first launch.
What it helps with
- route form submissions directly into Meta and Google Ads
- diagnose missing conversion events from recent leads
- generate tracking scripts for landing page integration
- block internal office IP addresses from firing analytics
Example prompts for the agent
- Fetch the JavaScript snippet to install tracking on our new website
- Check why form submissions from yesterday failed to register in Google Ads
- Create a pipeline sending a Lead event to Meta whenever a form is submitted
How to install converly
Platform CLI: remote server
claude mcp add --transport http converly https://app.converly.io/mcpPlatform CLI: remote server
codex mcp add converly --url https://app.converly.io/mcpConfig file
{
"mcpServers": {
"converly": {
"url": "https://app.converly.io/mcp"
}
}
}Config file
{
"servers": {
"converly": {
"type": "http",
"url": "https://app.converly.io/mcp"
}
}
}Platform CLI: remote server
gemini mcp add -t http converly https://app.converly.io/mcpStep by step, with commands for each platform: How to add an MCP server to Claude Code, Codex, Cursor, VS Code, Gemini CLI and more
Questions about converly
How do I install converly in Claude Code?
Run claude mcp add --transport http converly https://app.converly.io/mcp. Once added, authorize access through your Converly account during the initial prompt.
What does the converly MCP server do?
It manages web conversion routing across advertising platforms using conversational commands. The assistant can configure flow rules, test mock events, and audit lead deliveries.
Are advertising platform credentials shared with the AI?
No credentials pass through the language model. When integrating Google Ads or Meta, the tool generates a dedicated browser link where you authenticate directly.
