Sportradar sees the US prediction-market sector as a growth opportunity. CEO Carsten Koerl told investors on a Q2 call that partnerships with Kalshi and Polymarket expand the company's addressable market and diversify its client base beyond traditional sportsbooks.
In June Sportradar signed a multi-year deal with Kalshi to supply real-time data for MLB, ATP, NHL, MLS and UFC. On Monday it announced a Polymarket contract covering tennis data from TDI for around 20,000 matches per season, including streaming. Both deals combine fixed and variable fees, allowing revenue to scale with trading volumes. CFO Craig Felenstein confirmed that prediction-market income will reach 'tens of millions' of dollars in 2026. The marketing and media segment posted €64 million ($73.9 million) in Q2 revenue, up 9% year-on-year, driven by customer-acquisition spending from prediction platforms. Full-year 2026 revenue guidance stands at €1.518–1.533 billion, growth of 19–21%.
Sportradar expects the main contribution in 2027. Koerl cited delays from league approvals and regulatory uncertainty. States and the federal CFTC are locked in a jurisdictional dispute over prediction markets; more than a dozen states have sued Kalshi and Polymarket, and a coalition of 44 state attorneys general opposes federal oversight. Last week New York demanded $36 billion in damages from Kalshi.
Sportradar shares closed Monday at $12.91. Citizens JMP maintained a market-outperform rating but cut its price target from $24 to $20. Kalshi processed $245 million in volume on election day 2024, and monthly volume has topped $1 billion.
