Representatives of Corinthians, Palmeiras, São Paulo, Santos and Juventus met at the São Paulo Football Federation to coordinate a response to a bill that would ban betting advertising in the city. The meeting brought together 40 legal, marketing and PR specialists from the clubs, along with representatives of betting companies.
Bill 560/2025 could be approved by the city council next week. It would prohibit bookmaker advertising at public and private events in São Paulo, including signs, banners and video panels at stadiums, gyms and arenas, as well as advertising on public transport. Violations would carry a fine of 50,000 reais ($10,000) and a ban on holding events for up to two years.
The bill does not directly ban bookmaker logos on football shirts, although some lawmakers want to add that provision. The clubs fear losing a major revenue stream: Corinthians, which partners with Esportes da Sorte, Palmeiras, with Sportingbet, and São Paulo, with Superbet, earn 350 million reais a year from betting sponsorships. One option under discussion is moving home matches outside the city to preserve those deals.
São Paulo Football Federation president Reinaldo Carneiro Bastos said losing that revenue would create an imbalance that could affect results. Clubs from other states would continue to receive betting money, putting São Paulo teams at a disadvantage.
The clubs have yet to settle on a course of action. Educational campaigns, joint measures and talks with city politicians are under discussion.
