Fanatics Betting and Gaming has launched Fanatics Sports & Casino, an app that combines sports betting, casino and prediction markets in a single interface. Users get one account and a shared FanCash loyalty balance across all products. Content adapts automatically based on the customer's location.
Fanatics Sportsbook operates in 23 US states and Washington DC. The casino is live in New Jersey, Pennsylvania, Michigan and West Virginia. Fanatics Markets, a federally regulated prediction platform, covers 22 states and four US territories. The structure lets the operator offer different products through one app depending on jurisdiction — including California, Texas, Florida, New York and Pennsylvania.
FanCash sits at the centre of the strategy. Users earn the currency through betting, prediction-market trading and casino play, then spend it on official merchandise and collectables in the Fanatics ecosystem. FanCash earned also affects status in the Fanatics ONE loyalty programme, which spans all company verticals.
Matt King, CEO of Fanatics Betting and Gaming, said the launch answers demand from fans for a more convenient gaming experience. The app lets users bet, trade on events and play casino while earning FanCash that ties gaming activity to the rest of the company's ecosystem.
The app is available on iOS and Android. Existing Fanatics Sportsbook, Fanatics Casino and Fanatics Markets customers can switch to the new version through an update, keeping account data, funds, FanCash and Fanatics ONE status.
