Founded in 2001 and headquartered in Newark, United Kingdom, Blueprint Gaming is one of the UK's leading multi-platform developers of digital slot games. The Gauselmann Group, now Merkur Group, took a stake in 2008 and completed full acquisition in 2012, making Blueprint a wholly owned subsidiary of the German gaming conglomerate. Blueprint's content reaches players across online, mobile and more than 100,000 land-based gaming machines in the UK, Germany and Italy.
The studio's portfolio is built around three pillars: original IP, licensed branded slots and progressive jackpot networks. Signature franchises include Fishin' Frenzy and its Megaways derivatives, Eye of Horus, King Kong Cash and Genie Jackpots, alongside licensed brands such as The Goonies, Rick and Morty and Game of Thrones. The Jackpot King progressive network connects dozens of titles into a single shared prize pool.
Blueprint's operating entities are licensed and regulated in Great Britain by the Gambling Commission, with a Malta-licensed subsidiary holding a Malta Gaming Authority B2B Critical Supply Licence. This combination of British creative heritage and Merkur Group's manufacturing scale supports distribution across the UK, Germany, Italy, Malta, Gibraltar, Ontario, Romania and Denmark.
Vision
To be the United Kingdom's most trusted omni-channel slot developer, combining creative game design and branded entertainment IP with the manufacturing scale of the Merkur Group across online, mobile and land-based channels.
Mission
To manufacture, supply and maintain world-class slot content spanning original IP, licensed branded slots and the Jackpot King progressive network, delivered under multiple regulated jurisdictions worldwide.
Values
Creative Game DesignOmni-Channel ExcellenceBranded EntertainmentProgressive Jackpot InnovationRegulatory Compliance
Awards and recognition
2023Slot Provider of the Year — EGR B2B Awards
2022Slot Provider of the Year — EGR B2B Awards
2021Innovation in Slot Provision — EGR B2B Awards
2020Best Slot Game — Global Gaming Awards
2019RNG Casino Supplier of the Year — EGR B2B Awards
Yes. Blueprint Gaming's UK operating entities are licensed and regulated in Great Britain by the Gambling Commission, while its Malta-licensed subsidiary holds a Malta Gaming Authority B2B Critical Supply Licence. Together these licences support distribution across the UK, Malta, Gibraltar and other regulated markets. This regulatory footprint gives operators the confidence to add Blueprint Gaming's...
Blueprint Gaming offers original IP such as Fishin' Frenzy, Eye of Horus and King Kong Cash, licensed branded slots including The Goonies, Rick and Morty and Game of Thrones, and progressive jackpot titles connected through the Jackpot King network. The catalogue currently spans around 177 titles, giving operators a broad range of content to choose from when building out their casino lobby.
Blueprint Gaming is headquartered in Newark, United Kingdom. Since 2012 the studio has operated as a wholly owned subsidiary of the German Merkur Group, formerly the Gauselmann Group, which supports its manufacturing and omni-channel distribution. This base has remained central to the company's operations and regulatory strategy since it was founded in 2001.
Blueprint Gaming was founded in 2001. The Gauselmann Group, now Merkur Group, took an initial stake in 2008 and completed full acquisition in 2012, giving the studio access to a much larger manufacturing and distribution network across Europe. In the years since, the studio has grown its catalogue to around 177 titles, distributed to operators across multiple regulated markets worldwide.
Blueprint Gaming maintains a presence on LinkedIn and X (Twitter), sharing new slot releases, licensed brand partnerships and award announcements. Its content is aimed primarily at operators, land-based venues and industry press. These channels are a useful way for operators, affiliates and industry press to stay up to date with new releases and company news.
Blueprint Gaming's portfolio includes around 177 titles, spanning original IP, licensed branded slots and progressive jackpot games connected through its Jackpot King network, distributed across online, mobile and land-based channels. These titles are distributed under the company's UK Gambling Commission (UKGC) licensing framework to operators across multiple regulated markets.
Blueprint Gaming holds a UK Gambling Commission licence for its British operating entities and a Malta Gaming Authority B2B Critical Supply Licence through its Malta-based subsidiary, supporting distribution across the UK and wider European markets. Further detail on specific licence numbers and covered jurisdictions is available directly via https://www.blueprintgaming.com/.
Operators can contact Blueprint Gaming through the partnership enquiry channels on blueprintgaming.com. The studio, as part of the Merkur Group, also engages with land-based and online partners through Merkur's wider commercial network. The company's official website, https://www.blueprintgaming.com/, remains the best starting point for new partnership or integration enquiries.
