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competitive-analysis-process — Claude Code skill: setup guide

Orchestrates competitor research through a structured six-stage workflow tied to strategic choices. It produces battle cards, matrices, and threat assessments.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code
Open on GitHub

What competitive-analysis-process does

The workflow structures competitor research across six distinct stages, guiding work from the general market setup to future strategic moves. Instead of unorganized notes, it yields four concrete deliverables, including battle cards and comparison matrices. Each stage applies classic business models such as Porter's Five Forces, Kano evaluation, and Jobs-to-be-Done.

This orchestrator directs companion skills like market-landscape-scan and company-intel rather than handling data collection alone. You supply the competitor set and the strategic fork under evaluation, such as a roadmap pivot. Sessions take 20 to 45 minutes per stage over one or two calendar weeks. Missing companion skills limits automated gathering.

What it helps with

  • structure scattered competitor findings into a coherent plan
  • build feature comparison matrices centered on customer jobs
  • produce sales battle cards and threat assessments for leadership
  • determine strategic counter-moves against direct market rivals

Example prompts for the agent

  • /competitive-analysis-process cloud CRM for retail, decision on launching mobile tools
  • /competitive-analysis-process fintech payout platforms, setting priorities for roadmap bets

How to install competitive-analysis-process

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code

2Manually: put the files in place

~/.claude/skills/competitive-analysis-process/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/competitive-analysis-process/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about competitive-analysis-process

How to install competitive-analysis-process in Claude Code?

Run npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code in your terminal. Alternatively, place the file directly at ~/.claude/skills/competitive-analysis-process/SKILL.md.

What does competitive-analysis-process do?

It orchestrates a six-step competitive investigation to generate battle cards, comparison matrices, and threat assessments. Each step anchors directly to a concrete business decision.

What inputs are needed to begin the analysis?

Supply the competitor group or market segment alongside the decision being addressed. If started without context, the initial step prompts for your goals and scope.

Similar skills

All skills for Notes, tasks and projects →
discover-competitive-analysis product-on-purpose Builds a structured teardown of 3–5 direct and indirect competitors: features, pricing, positioning, a 2x2 map and strategic calls. CX Codex +1 832installs porters-five-forces phuryn Skill for structured analysis of industry attractiveness and competitive forces. Evaluates competitive rivalry, supplier and buyer power, threats of substitution and new entrants. CX Codex +1 2,800installs competitive-landscape Seth Hobson This skill compares competitors, finds open positioning gaps, and shapes competitive strategy for startup analysis or an investor pitch. CX Codex 11,034installs competitive-analysis claude-office-skills Builds competitor profiles, feature matrices, SWOT summaries, and market positioning maps. Useful when planning go-to-market moves or updating sales battle cards. CX Codex +1 5,100installs market-research-analysis manojbajaj95 Works out TAM, SAM and SOM, maps competitors and drafts a consulting-style report. Useful before a launch or when you need to size a market. CX Codex +1 871installs pestle-analysis phuryn Skill for strategic analysis of external business factors: political, economic, social, technological, legal, and environmental. Use when assessing market entry viability, identifying macro risks, or building long-term strategy. CX Codex +1 2,800installs

From the same set73

pm-skill-creator An interactive interview that shapes raw notes, frameworks, and product ideas into a structured SKILL.md draft. CX Codex +1 1,400installs agent-orchestration-advisor Plan parallel AI-agent workflows for complex product-management tasks. Use it to define agent roles, handoffs, and launch-readiness checks. CX Codex +1 1,300installs derisk-measurement-advisor A skill that scans a product or AI idea across ten risk dimensions, then sorts what it finds into act-now and watch-later. Useful before committing a roadmap slot. CX Codex +1 1,300installs autonomous-investigation Sets the rules for research skills that run while you are away: question budget, a search plan, and Fact/Inference/Assumption labels on every claim. CX Codex +1 1,200installs competitive-research-snapshot Builds a cited competitive snapshot with a comparison matrix and decision implications. Use it when positioning, roadmap, or deal work needs evidence. CX Codex +1 1,200installs incoming-request-advisor Splits an incoming message into the literal ask and the outcome behind it. Useful when a loaded ping, email or escalation needs a reply. CX Codex +1 1,200installs market-landscape-scan Maps market segments, direct players, non-consumption substitutes, and open spaces with labeled evidence. Useful before committing to market entry or sizing TAM. CX Codex +1 1,100installs intel-discipline-advisor This skill routes a market or competitor question to suitable intelligence disciplines, a watch cadence, and the next research skill to run. CX Codex +1 1,100installs

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