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pestle-analysis — Claude Code skill: macro environment assessment

Skill for strategic analysis of external business factors: political, economic, social, technological, legal, and environmental. Use when assessing market entry viability, identifying macro risks, or building long-term strategy.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add phuryn/pm-skills --skill pestle-analysis -a claude-code
Open on GitHub

What pestle-analysis does

pestle-analysis structures external analysis into six categories that capture forces beyond your control. You provide context — industry, region, product type, and current strategic questions — and get a prioritized report showing which factors matter most, ranked by impact and likelihood. The framework covers policy and trade, inflation and capital access, demographics and consumer behavior, emerging tech and automation, compliance and privacy rules, plus climate and sustainability pressures. Responses include strategic moves: which factors are opportunities to exploit, which are threats to avoid or mitigate, and what needs advance planning.

PESTLE complements SWOT analysis. SWOT looks inward at strengths, weaknesses, and competitive advantage; PESTLE scans the external landscape that affects everyone in the market. The skill also flags assumptions that need research and suggests metrics to monitor over time. Results help catch blind spots before market entry or major strategy shifts.

What it helps with

  • assess whether a market is viable to enter
  • identify external risks that could derail your strategy
  • spot macro trends that create new competitive openings
  • plan regulatory compliance and legal requirements ahead
  • build scenarios for how strategy shifts if conditions change

Example prompts for the agent

  • Run PESTLE analysis for a fintech startup entering the UK market
  • What external factors should we consider before launching our SaaS product in Southeast Asia
  • Perform macro environment assessment for an e-commerce platform in emerging markets

How to install pestle-analysis

1Skills CLI (Vercel)

npx skills add phuryn/pm-skills --skill pestle-analysis -a claude-code

2Manually: put the files in place

~/.claude/skills/pestle-analysis/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/pestle-analysis/

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Questions about pestle-analysis

How do I install pestle-analysis in Claude Code?

Run npx skills add phuryn/pm-skills --skill pestle-analysis -a claude-code, then check the installation by opening ~/.claude/skills/pestle-analysis/SKILL.md.

What does pestle-analysis do?

It systematically evaluates six categories of external factors: political policies and risk, economic conditions and inflation, social and demographic trends, technological disruption, legal and compliance requirements, and environmental and climate factors. You get a prioritized list of what to monitor and how to adapt.

How is pestle-analysis different from SWOT?

PESTLE examines the macro environment—global forces and trends you cannot control. SWOT looks inward at your company's strengths, weaknesses, and competitive position. Together they provide a complete strategic picture.

Source text

SKILL.md · MIT 
---
name: pestle-analysis
description: "Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business."
---
# PESTLE Analysis

## Metadata
- **Name**: pestle-analysis
- **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
- **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis

## Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

## Input Requirements
- Industry and market context
- Geographic market or region(s)
- Product or business type
- Current strategic challenges or questions
- Any known regulatory or market changes

## PESTLE Analysis Framework

### 1. Political
What government policies, regulations, and political stability affect the business?

- Government policies and incentives
- Tax regulations and tariffs
- Political stability and risk
- Government spending and subsidies
- Trade agreements and regulations
- Licensing and permits required
- Government relationships and lobbying needs

### 2. Economic
What economic conditions and financial factors matter?

- Economic growth and GDP trends
- Interest rates and inflation
- Currency exchange rates
- Consumer spending and confidence
- Employment and labor costs
- Disposable income trends
- Access to financing and capital

### 3. Social
What demographic and cultural trends shape the market?

- Population demographics and trends
- Cultural attitudes and values
- Consumer lifestyle and behaviors
- Education and skills availability
- Health and wellness trends
- Social media and digital adoption
- Diversity and inclusion preferences

### 4. Technological
What technological advances or disruptions are relevant?

- Emerging technologies (AI, blockchain, cloud, etc.)
- Digital transformation trends
- Cybersecurity and data privacy requirements
- Automation and robotics
- Internet of Things (IoT) and connectivity
- Research and development capabilities
- Technology adoption rates and digital literacy

### 5. Legal
What laws, regulations, and compliance requirements apply?

- Data protection and privacy laws (GDPR, CCPA, etc.)
- Employment and labor laws
- Intellectual property and patent laws
- Consumer protection laws
- Industry-specific regulations
- Compliance costs and audit requirements
- Liability and insurance requirements

### 6. Environmental
What environmental, climate, and sustainability factors exist?

- Climate change and environmental regulations
- Carbon emissions and sustainability requirements
- Natural resource availability and scarcity
- Waste management and circular economy trends
- Renewable energy adoption
- ESG (Environmental, Social, Governance) expectations
- Green certification and eco-friendly standards

## Output Process
1. For each PESTLE category, identify 3-5 relevant factors
2. Assess impact on product/business (High, Medium, Low)
3. Assess probability or likelihood (High, Medium, Low)
4. Prioritize factors by impact x probability
5. Develop strategic responses:
   - Which factors are opportunities to leverage?
   - Which factors are threats to mitigate or avoid?
   - Which factors require compliance or adaptation?
6. Identify key metrics or leading indicators to monitor
7. Build contingency plans for high-impact factors
8. Document assumptions and unknowns requiring research

## Strategic Applications
- Market entry assessment: Is this market viable to enter?
- Risk assessment: What macro risks could derail our strategy?
- Opportunity identification: What external shifts create new possibilities?
- Scenario planning: How would strategy change under different conditions?
- Regulatory roadmap: What compliance needs must we plan for?

## Notes
- PESTLE is complementary to SWOT (macro vs. micro analysis)
- Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
- Geographic and industry context matter significantly
- Trends evolve; re-assess PESTLE annually or when markets shift
- Use PESTLE early in strategy development to avoid blind spots

---

### Further Reading

- [The Product Management Frameworks Compendium + Templates](https://www.productcompass.pm/p/the-product-frameworks-compendium)

© phuryn · MIT · phuryn/pm-skills

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