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ads-creative — Claude Code skill: audit ad creative and messaging

A skill that reviews ad copy, images, video, hooks, and concepts against platform requirements, accessibility standards, creative fatigue, and brand fit. Use it to determine which creative assets need refresh or testing.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add AgriciDaniel/claude-ads --skill ads-creative -a claude-code
Open on GitHub

What ads-creative does

The skill inventories assets by concept, hook, offer, format, placement, and date, then checks them against active-platform specifications and current policy sources. It evaluates attention, clarity, brand and offer evidence, platform-native execution, accessibility, destination match, format compliance, and safe-zone adherence.

Creative fatigue diagnosis comes from time-series delivery and response data, not age alone. The skill keeps creative quality, format compliance, and measured performance separate — they're distinct dimensions.

Returns prioritized refresh or experiment briefs with hypothesis, audience, format, owner, success measure, and supporting evidence. Emotional tone and cultural judgment stay with the human reviewer.

What it helps with

  • identify which ad assets are fatigued and losing response
  • audit copy, images, and video against platform rules and policies
  • assess diversity of hooks, concepts, and formats across your portfolio
  • check that creative execution matches brand voice and audience expectations
  • build a prioritized refresh plan with testable hypotheses

Example prompts for the agent

  • Audit these creatives for fatigue and platform compliance on Facebook and Instagram
  • Review video assets for accessibility and YouTube policy fit
  • Analyze hooks and concepts to find underrepresented formats in the portfolio

How to install ads-creative

1Skills CLI (Vercel)

npx skills add AgriciDaniel/claude-ads --skill ads-creative -a claude-code

2Manually: put the files in place

~/.claude/skills/ads-creative/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/ads-creative/

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Questions about ads-creative

How do I install ads-creative for Claude Code?

Run npx skills add AgriciDaniel/claude-ads --skill ads-creative -a claude-code, then check ~/.claude/skills/ads-creative/SKILL.md for next steps.

What does ads-creative do?

It audits ad materials against platform requirements, accessibility, brand consistency, signs of creative fatigue, and policy risk. Returns prioritized briefs for refresh or testing with hypothesis, audience, format, and success measures.

How does the skill detect creative fatigue?

Fatigue diagnosis uses time-series delivery and audience response data rather than asset age alone. The skill does not set a universal refresh cadence but analyzes your actual performance patterns.

Source text

SKILL.md · MIT 
---
name: ads-creative
description: "Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities."
---

# Creative Audit

1. Inventory assets by concept, hook, offer, format, placement, audience, date, and
   performance window; cosmetic resizes are not distinct concepts.
2. Load only active-platform specifications and current policy sources.
3. Evaluate attention, clarity, brand/offer evidence, platform-native execution,
   accessibility, destination match, format/safe-zone compliance, and disclosure.
4. Diagnose fatigue only from time-series delivery and response evidence, not age
   alone.
5. Keep creative quality, format compliance, and measured performance separate.
6. Return prioritized refresh or experiment briefs with hypothesis, audience,
   format, owner, success measure, and evidence.

Do not claim a universal refresh cadence, creative count, sound behavior, or
performance threshold. Preserve human review for emotional and cultural judgment.

© AgriciDaniel · MIT · AgriciDaniel/claude-ads

See also

Project sponsors

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