Google Ads has opened global access to reach and frequency optimization for YouTube video campaign groups. Advertisers can set a single reach or frequency target across multiple campaigns while maintaining individual budget and creative settings for each. Delivery is coordinated between campaigns, and reach in reporting deduplicates across the group.
Reports now show aggregated metrics for the group: reach and average impressions per user per week. Google cites Meridian MMM research finding that an optimal frequency of 2.7 impressions per week drives a 19% lift in ROI. For media buyers, this provides a benchmark for frequency caps across campaign groups. The value proposition is straightforward: avoid purchasing the same reach twice.
Display & Video 360 will receive the same capabilities later, with coordination across multiple YouTube line items.
