Fliff, the operator behind a social sportsbook app and Sidepot Casino, has applied for a Futures Commission Merchant (FCM) license. Approval would let the company partner with platforms such as Kalshi or Polymarket and offer event contracts, a legal alternative to sports betting and event wagering.
The shift to prediction markets follows mounting pressure on the sweepstakes model. Fliff has already withdrawn its dual-currency products from 20 states. Iowa, Indiana and Maine were added to the list this summer after passing laws targeting dual-currency gambling. Major operators including VGW, Modo, Stake and Pulsz also exited those states on 1 July. Some platforms, among them The Money Factory and CoinFrenzy, shut down entirely.
Fliff is not alone in pivoting. Novig launched an event-contracts platform last week and immediately filed suits against four states to defend its legal position. DraftKings and FanDuel are entering the segment, alongside start-ups such as 365predictions, which plans to launch early next year. 365predictions chief Laila Mintas pegs the prediction-market opportunity at $1 trillion, 'enough for everyone'.
Fliff has faced legal challenges before. California resident Bishoy Nissim sought $7 million in damages, accusing the platform of illegal gambling, but later withdrew the claim. The company has not commented on the details of its market entry.
