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LCKY Group adds RoyalCasino to its brand portfolio

Our write-up of a story first reported by G3 Newswire

LCKY Group adds RoyalCasino to its brand portfolio

LCKY Group has completed its acquisition of RoyalCasino, a Denmark-focused casino operator. The deal was signed earlier in the year and received all required regulatory approvals in August. RoyalCasino joins LCKY's brand portfolio and strengthens the group's foothold in regulated markets.

The acquisition is forecast to lift LCKY's revenue by 18–20% and EBITDA by 29–31%. RoyalCasino operates as one of Denmark's largest online casinos and brings established market position to the combined group. Both parties have begun integration work and expect to realise further synergies from the combination.

Richard Brown, CEO of LCKY Group, said the deal increases scale and positions the group to deepen its presence in Denmark, aligning with the company's focus on regulated growth. Per Petersen, CEO of RoyalCasino, cited the Danish market's competitive intensity and innovation as reasons the combination of local expertise and LCKY's scale should create long-term value.

For operators and affiliate teams, the deal signals ongoing consolidation in the Danish market around larger players, narrowing the pool of operators setting affiliate terms in the geography. RoyalCasino's expansion beyond Denmark may open new partnership opportunities as the brands enter additional jurisdictions.

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