Glossary · Jargon
Lead approval— what it means in affiliate marketing
The share of delivered leads the advertiser accepts as payable.
On call-centre offers it depends as much on the advertiser's staffing as on the traffic, which is why approval drops on holidays. Ask for it per geo, not as an average.
Related terms
| Term | Definition |
|---|---|
| Approve | The advertiser's confirmation that a conversion is valid and payable. |
| Lead | A potential customer who has left contact details or taken a first step. |
| Qualification | Checking a lead against the advertiser's requirements — age, geo, solvency, intent — before it counts. |
Entry updated 29 July 2026. All 276 terms in one page.
