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Mikhail Svinarev — Co-Owner

Mikhail Svinarev

Co-Owner · Defo.cc
Russia updated 2026-03-27

Profile

Defo.cc is known in affiliate circles through co-owner Mikhail Svinarev, who operates under the nickname Entropia. He entered the affiliate industry in 2016 and works as a solo media buyer across gambling, dating and ecommerce. For traffic acquisition, he uses FB Ads, Google Ads and In-App, as well as Pops and Push.

Since November 2017, Mikhail has developed Defo.cc alongside Collapse. His background also includes product and business development roles at INCore-Media and InvestConsultGroup.

Work history

Co-Owner
Defo.cc
2017 – present
Owner
Entropy
03.2016 – present
Business Development Director
InvestConsultGroup
07.2010 – 07.2012
Head of Innovations
INCore-Media
08.2008 – 07.2010
Product Manager
INCore-Media
09.2007 – 07.2008

Verticals

DatingEcommerceGambling

Traffic sources

FB AdsGoogle AdsIn-AppPopsPush

Catalogue role

C-levelMedia buyers

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/mikhail-svinarev.

Project sponsors

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