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Nadezhda Kucherenko — Affiliate Team Lead

Nadezhda Kucherenko

Affiliate Team Lead · 22Bet Partners
updated 2026-03-06

Profile

Nadezhda Kucherenko is Affiliate Team Lead at 22Bet Partners, where she has coordinated partner operations across betting, gambling, and esports verticals since January 2025. She has worked in iGaming since 2019, previously serving as Affiliate Manager within the same affiliate programme.

Before moving into affiliate marketing, Nadezhda worked in programmatic advertising. She held the position of Senior Programmatic Manager at REXRTB, following management and executive roles at Picella Ltd that included business development.

Work history

Affiliate Team Lead
22Bet Partners
01.2025 – present
Affiliate Manager
22Bet Partners
03.2019 – 12.2024
Senior Programmatic Manager
REXRTB
04.2018 – 03.2019
Senior Programmatic Manager
Picella Ltd
03.2017 – 04.2018
Manager Business Development
Picella Ltd
11.2014 – 03.2017

Verticals

BettingGamblingEsports

Catalogue role

Affiliate managers

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/nadezhda-kucherenko.

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