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Lee Ann Johnstone — Founder

Lee Ann Johnstone

Founder · Affiverse
United Kingdom updated 2026-03-13

Profile

Lee Ann Johnstone specialises in affiliate marketing across gambling, betting, gaming, e-commerce, and finance. She works with Email, PPC, SEM, and SEO traffic. She founded Affiverse in the United Kingdom, helps build and scale affiliate programmes, and advises pre-launch startups.

Her background covers acquisition and marketing at Paysafe, Global Click, Centrebet, and PartyGaming. She speaks at international conferences, hosts podcasts on digital and partner marketing, and served as a Contributor at Forbes and an Affiliate Expert Panelist at MAVERRIK.

Work history

Founder
Affiverse Media
09.2020 – present
Contributor
Forbes
01.2021 – present
Affiliate Expert Panelist
MAVERRIK
01.2023 – present
CEO
Affiverse Media
11.2019 – 03.2023
Vice President - Business Development, Marketing
Paysafe
07.2011 – 05.2017
Acquisition Manager
Global Click Ltd
05.2010 – 06.2011
Global Acquisition Online Marketing Manager
Centrebet
04.2009 – 05.2010
Director - Acquisition
i-level
01.2007 – 02.2009
Acquisition
GameAccount
04.2006 – 01.2007
Online Media Manager
PartyGaming Plc
2004 – 2006
Online Publisher's Assistant
Euromoney
10.2004 – 12.2004
Online Media Planner, Buyer
Forwardslash
05.2004 – 12.2004
Marketing Manager
Oasis Asset Management
04.2000 – 03.2004

Verticals

BettingEcommerceFinanceGamblingGaming

Traffic sources

EmailPPCSEMSEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/lee-ann-johnstone.

Project sponsors

Companies that keep this analytics open