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Svetlana Lupakova — Chief Operating Officer (COO)

Svetlana Lupakova

Chief Operating Officer (COO) · Q3 Network
Armenia updated 2026-04-09

Profile

Betting and gambling are Svetlana Lupakova's core verticals in affiliate marketing. She manages operations at Q3 Network as COO and is based in Armenia. She entered the industry in 2017, starting at AdvertStar Affiliate Network handling HR and advertiser relations before joining Alfaleads Network as BDM and Senior BDM.

Later she handled business development at ZM Team, moving from CBDO to Head of Sales. Her background also includes media buying, growth strategy and team scaling.

Work history

COO
Q3 Network
12.2025 – present
Head of Sales
Q3 Network
11.2023 – 11.2025
CBDO
ZM Team
07.2022 – 11.2023
BDM
ZM Team
02.2021 – 06.2022
Senior BDM
Alfaleads Network
02.2019 – 02.2021
HR Manager
Alfaleads Network
12.2017 – 02.2019
HR Generalist
AdvertStar Affiliate Network
07.2017 – 11.2017
Recruiter
BusinessWorld Recruitment Agency
02.2016 – 07.2017
Assistant
HLB Prime Advice
04.2014 – 12.2015

Verticals

BettingGambling

Catalogue role

Sales and business development

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/svetlana-lupakova.

Project sponsors

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