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Iryna Makhnorilova — Deputy CEO

Iryna Makhnorilova

Deputy CEO · Boosta
Ukraine updated 2026-03-11

Profile

Iryna Makhnorilova is Deputy CEO at IT company Boosta. She works across betting, gambling and e-commerce, using Google Ads, PPC, SEM and SEO to drive traffic.

She has spent more than 15 years in digital marketing. At Boosta, she develops core business areas, expands the project portfolio, builds a sales house, and oversees revenue growth and operational efficiency. Makhnorilova speaks at industry conferences, lectures at Boosta Academy and writes for media outlets.

Work history

Deputy CEO
Boosta
present
CMO
Boosta
01.2019 – 11.2024
Advisor
BRNR.co Investment Fund
06.2022 – present
CMO
Devellar
04.2015 – 12.2018
Head of Marketing Department
Devellar
01.2012 – 04.2015

Verticals

BettingEcommerceGambling

Traffic sources

Google AdsPPCSEMSEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/iryna-makhnorilova.

Project sponsors

Companies that keep this analytics open