Skip to main content
Ivan Palij — Head of Product

Ivan Palij

Head of Product · Boosta
Ukraine updated 2026-03-04

Profile

Based in Ukraine, Ivan Palij works in e-commerce and digital marketing, combining SEO and Google Ads. At Boosta he serves as Head of Product, and he is also linked to the development of Sitechecker in the same role.

Palij focuses on search engine optimisation and marketing. His track record covers eBay.de listing optimisation and the promotion of e-commerce websites in Ukraine. He founded Ivanhoe Digital Agency, Skillgaps, and Skillgaps Ukraine. In professional circles he is known as Ivanhoe.

Work history

Head of Product
Sitechecker
02.2023 – present
Author
Hack the Algo
01.2025 – present
Advisor
Favikon
11.2024 – present
Founder
Ivanhoe Digital
06.2020 – present
Founder
Skillgaps
01.2023 – present
Head of Product
Boosta
02.2023 – present
Product Manager
Boosta
04.2019 – 02.2023
Digital Marketing Manager
Boosta
04.2017 – 03.2019
Advisor
Legal SEO Conference
10.2024 – 12.2024
Digital Marketing Manager
Numbers & Design Agency
06.2016 – 03.2017
Digital Marketing Manager
SENICE GmbH
12.2014 – 05.2016

Verticals

Ecommerce

Traffic sources

Google AdsSEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/ivan-palij.

Project sponsors

Companies that keep this analytics open